05/12/2017

With the January sale season almost upon us, in this blog we take a look at how to set your ecommerce business apart from your competitors and capitalise on your customers desire to find a bargain. 1. Look at launching your sale in December/Christmas time Why not follow the lead of the major retailers and launch your sale at Christmas time. Last year a number of major …

31/10/2017

With Christmas just around the corner, consumer brands across the UK are beginning to ramp up their marketing activities to capture the attention of festive shoppers. The UK’s Christmas sales are expected to exceed £88.5 billion (Real Business) this year, presenting both an exciting opportunity and a challenge for ecommerce businesses. Consumers will have a wide array of choices, and in such a crowded marketplace, it’s essential …

30/10/2017

Search Engine Optimisation is a great way to boost your business. SEO, when done right, can allow your website to dominate the first page of the Google results pages and rank above your competitors organically. With 44% of online shoppers beginning their search with a search engine, It’s vital that you’re appearing on the first page. In this blog we’ll look at 3 key SEO tips to …

29/10/2017

When thinking about what social media is typically used for, gaining leads isn’t the obvious answer. Social media is generally used for brand building and communicating with your customers. B2B clients are not likely to make the decision to invest in a product or service on a whim (unless you’re me and you have a problem with impulse buying… but that’s another story). Using social media as …

12/10/2017

Even in this digital age people still buy people, as a result consumers want to feel a human connection when shopping online. Therefore in this blog we look at how you can accelerate your sales by creating persuasive product description pages. “Over 95% of our purchasing decisions occur in the subconscious mind” Professor Gerald Zaltman Harvard Business Use sensory words within your product descriptions Sensory words will …

11/10/2017

If Christmas and the festive period is historically one of your most (if not the most) lucrative times of year, then it’s crucial your online business stands out from the ecommerce crowd. So to help you deliver a very merry shopping experience, here’s our 5 top tips for creating a festive customer journey. 1. Assess your stock levels This might sound obvious but you don’t want to …