03/03/2018

According to Google, 20% of searches on the Google Chrome mobile app are now voice activated. In this blog we look at the growing trend of voice search technology and why your ecommerce business needs to be prepared. The rise of the smart speaker In 2017, sales of smart speakers more than tripled due to the increasing popularity of Google Home and Amazon Echo. By having no …

02/03/2018

It’s hard enough driving a new customer to your ecommerce site in the first place, but what do you do if the product they want is sold out. In this blog, we look at ways you can encourage a potential customer to convert when they land on a sold out product page and how you can keep them interested in your ecommerce business. Sold out does not …

01/03/2018

Spring has sprung! So now is the ideal time to take stock of your ecommerce site and clean up any untidy content. The reason being, not only will a tidy ecommerce site enable you to attract and retain new customers. It’s also a good way to improve your search rankings. Therefore in this blog, we look at our four top tips on how to spring clean your …

05/02/2018

When visiting your ecommerce site, consumers need their online shopping experience to be as seamless and stress free as possible. Therefore in this blog, we look at ways to create a smooth and trustworthy customer journey. 1. Feature your top selling products on your homepage When visiting your ecommerce site for the first time, potential customers are most likely to land on your homepage. Therefore you shouldn’t …

02/02/2018

For your ecommerce site to boost your business, it needs to entice customers to browse and buy. Therefore in this blog, we look at three ways to improve your conversion rates. 1. Improve product page loading speed Ecommerce customers do not have any patience and expect a webpage to load in under two seconds. So if your web pages are taking longer, it will be having an …

01/02/2018

Even though St Valentine’s Day is traditionally marketed as a romantic celebration with flowers and chocolates, it doesn’t mean you should ignore the festivities this February. Regardless of how unromantic your products may be, we take a look at ways to boost your ecommerce business this St Valentine’s Day. Give your marketing banners a romantic makeover Themed product banners are a quick and easy way to give …