3 Reasons Why You Need To Be Ready For Voice Search Technology

The rise of the smart speaker

In 2017, sales of smart speakers more than tripled due to the increasing popularity of Google Home and Amazon Echo.

By having no screen, smart speakers are totally reliant on voice commands in order to fulfil requests. As a result, they are shifting the way consumers search the internet. Even when a potential customer is using a mobile device, the use of voice technology is becoming hard to ignore for ecommerce businesses.

You don’t have to sound like the Queen anymore

Only a couple of years ago, if you performed a voice search with a regional accent the results were mixed, to say the least. For example, if you asked in a Yorkshire accent “What’s the weather like in Keighley?”, the answer was “Here are some results about Keith Lee”.

Today voice and accent recognition is much more sophisticated. As a result, consumers with a regional accent are understood. Of course, the technology can still cause some frustrations when consumers are on the move for example, but as the technology becomes more intuitive about what the consumer may actually be searching for, the voice search capabilities will continue to expand.

The way consumers search is changing

The rising popularity of voice search does not mean you need to overhaul your entire website. Subtle changes to your content will help you get ready for the continued rise in voice tech’s popularity.

Remember, unlike typed keyword searches, voice search uses conversational language. Meaning long tail keyword phrases will become really important. So start to think about how consumers will search for your ecommerce business when using a natural and conversational tone of voice.

For example, if you run an online pet store and a consumer searches for “cat radiator bed”, using the traditional search method the potential customer would type into the Google search box “cat radiator bed”. However, with voice search, the consumer may ask “show me the best cat radiator beds”. So a good way for you to incorporate this long tail keyword phrase into your ecommerce site would be to write a blog on “the best cat radiator beds”.

So there you have it, by preparing your ecommerce business for the increasing rise in voice search, you will drive more leads to your ecommerce site and set yourself apart from your competitors.

02/02/2026

How Sustainable Is Your Fulfilment Process?

Sustainability isn’t just a buzzword — it’s a growing expectation from customers, investors, and regulators. For e‑commerce brands, fulfilment is one of the most visible (and impactful) parts of the supply chain. From packaging waste to energy use, your fulfilment process can either support or undermine your brand’s environmental commitments. So how sustainable is it really? Recycling Isn’t Enough — Reuse Matters Many businesses assume their sustainability …
Read post
01/10/2025

Returns Season Readiness: What E-Commerce Stores Must Do in January 2026

As January approaches, ecommerce businesses face the annual surge in post-holiday returns. After the excitement of holiday sales, customers will return products that didn’t fit, didn’t match expectations, or were purchased on impulse. In fact, the post-holiday period is one of the busiest for customer returns, and without a solid strategy in place, ecommerce stores risk damaging customer satisfaction and brand loyalty. The returns process doesn’t need …
Read post
02/11/2025

Is Your Packaging Hurting the Customer Experience? Fix It with Fulfilment Support

You’ve worked hard to get the sale—great marketing, a good product, a smooth checkout. But then it all falls apart at the final touchpoint: the packaging. Damaged goods, oversized boxes, poor presentation, or missing items can turn a happy customer into a one-time buyer. In eCommerce, packaging is your brand’s first physical impression. And it matters more than you think. Let’s explore how packaging impacts customer experience, …
Read post
04/08/2017

Why Potential Customers Will Judge Your “About Us” Page

Consumers are understandably wary about handing over their payment details to an ecommerce business they haven’t shopped with before. Therefore in this blog we take a look at why potential customers will check out and judge your “About Us” page, and what action you can take in order to build trust with consumers. Does your “about us” page clearly display your business location? Potential customers will want …
Read post