03/08/2022

What is Sustainable Packaging? Sustainable packaging is the development and use of packaging which results in improved sustainability. This involves increased use of life cycle inventory and life cycle assessment to help guide the use of packaging which reduces the environmental impact and ecological footprint. There are many reasons why you might want to consider using sustainable packaging for your eco-friendly business. Here are some of the …

02/08/2022

What is Brand Loyalty and How can it be Beneficial for your E-commerce Business? Brand loyalty is the emotional attachment that customers feel towards a particular brand. It is what keeps customers coming back to a business time and time again, despite the presence of cheaper or more convenient alternatives. Given the current economic situation with many customers being exceptionally careful with their money brand loyalty has …

01/08/2022

The E-commerce Businesses’ Ever-Changing Landscape The covid pandemic forced businesses all over the world to change the way they operate. In particular, the e-commerce landscape saw a dramatic shift in a short space of time. The demands of customers changed, and businesses had to adapt in order to keep up. One of the most notable changes has been the move toward contactless delivery. With people becoming more …

03/07/2022

As a business owner, you are always looking for ways to grow your company. But is your business ready for growth? Having the right tools in place is essential for any business that wants to scale up. There are many factors to consider when preparing for growth. You need to have systems and processes in place that can handle an increase in volume, whether it’s more customers, …

02/07/2022

Social media marketing is one of the most efficient and effective ways to connect with customers and promote your business. With over 2.5 billion active social media users worldwide, there’s a huge potential market for businesses of all sizes to reach out to and engage with. The ultimate goal of social media marketing is to build brand awareness and loyalty, drive traffic to a website or landing …

01/07/2022

When it comes to your product, first impressions matter. Your packaging and presentation are key factors in making a good impression on potential customers. Your packaging should be well-designed and attractive, but it also needs to be functional. It should protect your product and make it easy to transport and store. Poorly designed packaging can damage your product and make it difficult to use. Your presentation is …