How to Get Help With Your Ecommerce Business
Are you a one-man ecommerce band? Or maybe you have a small team working on your ecommerce business. But what about when you really need some extra spare hands or you need to do something you’ve no clue about? It could be time to get some help.
The type of help you go to will depend on what it is you need and what you have already. For most people, it’s either not enough time or a skill/ experience that is lacking. If you have no time, you might want to get extra people in. If it’s just a matter of skill, you might just need the right resources.
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Firstly, if it’s a skill that you’re lacking, a good, in-depth blog post from the right expert could help train you on how to perform the basic skills needed or at least give you an introduction to the topic. For example, if you wanted to know how to create buyer personas for your business, you might want to check out our article on it.
There are some other great sources for ecommerce related content below:
Shopify is a very popular e-commerce platform that acts as a great entry point for people new to e-commerce. Their blog contains industry news, ideas, how-tos and even stories about people like you. There’s always something to learn here.
Like Shopify, the Volusion blog is packed full of informative articles that can help you navigate the world of ecommerce, especially if you’re doing it alone. There are also specific topics that range from marketing and promotion to website building and leadership so if you’ve got an ecommerce team, there’s something for everyone.
This lead generation oriented blog delivers some great strategies and examples around email marketing. If you’ve got an email marketing campaign to set up for the first time, don’t start without reading the Sleek Note blog first for inspiration.
Whilst not solely focused on ecommerce, Neil Patel covers all things digital marketing. It can seem quite SEO-focussed but it also includes information on content, social media, website hosting… everything you need to build a successful e-commerce business.
Google is your best friend. Use Google to search the web for any specific help you might need. There are plenty of high-quality ecommerce blogs out there such as BigCommerce, E-commerce Times and A Better Lemonade Stand.
Some people are more visual learners, so a YouTube video might be a more digestible option. Here you’ll be able to find videos and tutorials that visually take you through step-by-step for whatever it is you’re trying to learn.
Again, if you’ve got the time, Udemy is a website designed to teach you anything you want, from anywhere in the world. You can learn anything from web development and marketing to health & fitness or personal development. When you browse the courses, you’ll see how much the courses cost and who the course is led by, usually industry experts.
Sometimes the answer isn’t out there just waiting to be found. There are times when you encounter unique problems that no one else has written about. In this case, you can reach out to people in dedicated communities. Reddit is a perfect place to do this. There’s a number of ecommerce subreddits you can join and ask questions in. People on Reddit tend to be very helpful as they receive recognition for doing so.
Moving on to the issue of having very little time, PeoplePerHour can be very helpful for this. Based in the UK, PeoplePerHour helps connect freelancers with “buyers”. You can hire people to work on whatever you like, such as writing content, product photography or even producing a voiceover for your next advertising campaign. It’s ideal for those one-off or infrequent tasks that can pop up as you’re building your ecommerce business.
Not only will this save you time, allowing you to focus your attention elsewhere, you know it will be done professionally. You can read about the freelancer on their profile to make sure they’re as good as they say they are.
The platform is also designed in a way that keeps your money safe until you are completely satisfied with the freelancer’s work. They have a support team on hand too if ever you have concerns.
Work with an agency
If you can’t afford to hire full-time staff or need to spend time managing the day-to-day aspects of your business and don’t have time for bigger tasks, an agency could help you achieve your ecommerce goals.
Agencies can provide a range of services and products from customer service support, website design, branding, marketing, content, social media and more. It’s important to do thorough research into choosing an agency before making a final decision. An agency with case studies and a proven track record of good results is crucial.
Outsource your fulfilment
Finally, you could look at outsourcing your fulfilment to Ogden Fulfilment. A lot of ecommerce businesses like to focus on driving their business forward rather than boxing up products and shipping them out. These days, customers expect quick and efficient deliveries after making a purchase online. By choosing us as a fulfilment partner, you can meet your customer demands as well as reduce your costs, lower your overheads and keep on top of your stock.
Want to know more? Give us a call or get in touch via our contact page to learn more about how working with us will improve your business.