E-Commerce Calendar September – December 2016

02/06/2021

Buyer personas are a marketing tool that allow businesses to get a better understanding of who their customers are. Once developed, it means that businesses can better market their products as they understand their needs, pain points, barriers and goals. Creating a persona allows employees of the business to better visualise who they’re selling to and helps them to build a bond. If employees can see customers …

01/11/2018

Simply tagging yourself at the event on social media is no longer enough. Nowadays, there are so many different options to promote an event and engage your followers. Whether you are attending an event or hosting one, In this blog we look at all the ways you can share an event on social media. Use a hashtag One ingredient vital to any event is a creative, branded …

01/09/2021

The importance of measuring your email marketing campaigns cannot be understated. You need to know how well this strategy is going or whether it is a complete waste of time, money, and resources. In this post, we will look at how to measure your email campaigns properly and how to improve the areas you find to be lacking. As with all marketing campaigns, some companies will do …

03/03/2018

According to Google, 20% of searches on the Google Chrome mobile app are now voice activated. In this blog we look at the growing trend of voice search technology and why your ecommerce business needs to be prepared. The rise of the smart speaker In 2017, sales of smart speakers more than tripled due to the increasing popularity of Google Home and Amazon Echo. By having no …