10/01/2018

Good product pages don’t just list a product’s features or how big the dimensions are. Good product pages tell the customer a story about the benefits of the item and why they need to buy it from you. In this blog we take a look at how storytelling not only enhances your product descriptions but also increases your conversion rate. 1. Think about your customer’s needs rather …

09/01/2018

With consumers receiving an ever-increasing number of emails, in this blog, we take a look at 4 email marketing mistakes to avoid in 2018. 1. Forget to think ‘Mobile First’ While desktop email opens continue to decline, according to industry experts, including the enterprise email solution provider Return Path, messages opened on a mobile device have almost doubled during the past 5 years. Therefore always check how …

08/01/2018

No matter what type of product your ecommerce business sells, customers want to feel they’ve made the right choice and that you have their best interest at heart. In this blog we take a look at three ways to create and maintain customer loyalty. 1. Provide exclusive repeat-customer discount vouchers From exclusive voucher codes to early bird access to your business’ up and coming sale, customers like …

07/12/2017

The past year has just flown by. So with 2018 almost upon us, we take a look at what your ecommerce business needs to consider during the coming months, and why 2018 will be the year of the customer. 1. GDPR is coming In six months time, the EU’s General Data Protection Regulation (GDPR) directive will come into force on the 25th May 2018. Therefore if you …

05/12/2017

With the January sale season almost upon us, in this blog we take a look at how to set your ecommerce business apart from your competitors and capitalise on your customers desire to find a bargain. 1. Look at launching your sale in December/Christmas time Why not follow the lead of the major retailers and launch your sale at Christmas time. Last year a number of major …

31/10/2017

With Christmas just around the corner, consumer brands across the UK are beginning to ramp up their marketing activities to capture the attention of festive shoppers. The UK’s Christmas sales are expected to exceed £88.5 billion (Real Business) this year, presenting both an exciting opportunity and a challenge for ecommerce businesses. Consumers will have a wide array of choices, and in such a crowded marketplace, it’s essential …