18/09/2017

With warm and friendly live chat you can help drive conversion by engaging with potential customers in real time while they browse your ecommerce website. However it’s also worth noting, if live chat is not used appropriately it can have the opposite effect on an ecommerce site’s conversion rate. Therefore in this blog we take a look at the best time to reach out to a website …

15/09/2017

In this specially themed blog, we take look at cost effective ways to drive more traffic to your pet supplies website. Get social with Facebook Animal images are really well received on social media, therefore by creating a Facebook business page for your pet supplies business, you will then be able to post cute or cheeky animal images with a snappy pet supplies marketing message and a …

10/08/2017

It may only be August but that hasn’t stopped hotels and restaurants from advertising their Christmas party nights or businesses’ from booking their festive ‘staff do’s’. It also means there are only four more monthly pay-days remaining, so consumers are naturally thinking about when to start their Christmas shopping. Of course in-between now and the holiday season is Halloween, Bonfire Night and Black Friday. So let’s take …

07/08/2017

The most genuine form of marketing is “word of mouth” but in this digital age how do you get your company’s existing customers to wholeheartedly recommend your ecommerce business to other consumers? Therefore in this blog we look at 4 ways your ecommerce business can create modern day “word of mouth” marketing. 1. Launch a “recommend a friend” marketing campaign You can “create word of mouth” by …

04/08/2017

Consumers are understandably wary about handing over their payment details to an ecommerce business they haven’t shopped with before. Therefore in this blog we take a look at why potential customers will check out and judge your “About Us” page, and what action you can take in order to build trust with consumers. Does your “about us” page clearly display your business location? Potential customers will want …

18/07/2017

It might surprise you but when it comes to setting competitive online pricing, the ecommerce business with the lowest pricing model rarely often wins in the long term. The reason being, an aggressive pricing model is not a sustainable business practice, especially if you price your products too low. Therefore even if your ecommerce business has plenty of customers, if your sales don’t even cover your costs, …