17/07/2017

According to the global management consultants Bain & Company, people interact with their phones on average 13 times per hour, which equals 156 times a day or a whopping 1092 times a week, therefore it’s no wonder mobile ecommerce is changing the way customers shop. With this in mind and Google promising its next algorithm will take a ‘mobile first’ approach (if your ecommerce business hasn’t done …

14/07/2017

Compared to other digital marketing channels such as PPC, re-marketing and home page takeovers, Facebook ads offer a relatively low cost way to reach your target audience. This means when it comes to getting your brand in front of your potential customers, Facebook lets you target various demographics with specific interests within a selected geographical location. For example, if your ecommerce business sells exercise products online and …

20/06/2017

If you are looking for a low cost, high impact way to reach your target audience, why not consider working with an online influencer. Blogger outreach is now considered an integral part of a big brands digital marketing strategy, as a result businesses will now partner with an online influencer in order to increase their brand visibility, social media audience and sales. What is an online influencer? …

19/06/2017

In this blog we take look at how your natural sleep pattern can affect your ecommerce business, and how by simply recognising whether you are a morning or night time person will enable you to handle complex tasks at the best time of day for you. Work smarter not harder by harnessing your inner early bird or night owl Your sleep pattern can really have a bearing …

16/06/2017

Even when it comes to selling online, ’people still buy people’. So to give you an edge over your competitors, we look at 5 ways to create rapport and drive conversion. 1. Don’t Use Soulless Product Pages on Your Website Product pages should be clear, concise and informative. As a result, a large block of text will make it difficult for a customer to wade through and …

22/05/2017

Successful communication with your customers is key when running an e-commerce business and engaging with your audience. However it’s not all about what you say, its how you say it. Tone of voice allows you to use language to form a distinct and recognisable personality to really tell your audience what you’re all about. A Consistent Tone of Voice Helps Develop Trust How do you want your …