5 Ways To Create Rapport and Drive Ecommerce Conversion
16/06/2017 | Share:
Even when it comes to selling online, ’people still buy people’. So to give you an edge over your competitors, we look at 5 ways to create rapport and drive conversion.
1. Don’t Use Soulless Product Pages on Your Website
Product pages should be clear, concise and informative. As a result, a large block of text will make it difficult for a customer to wade through and not enough information will suggest your business can’t bothered to explain.
Therefore use product pages which clearly highlight key features, show the item in a good light and explains why the item is perfect for what application the customer has in mind. Also provide a straight forward way for your customer to contact you with any questions. This will not only help the customer make their decision but drive conversion.
2. Provide Warm & Professional Answers to Any Customer Questions
Maybe your customers can contact you by a specific helpline or email address. Either way, take the time to respond and make it clear you are there for them if they have any additional questions or concerns.
If you want customers to email any questions rather than call, why not consider using help@youremailaddress or questions@youremailaddress, instead of the traditional info@youremail address. This simple change suggests you are open to questions and their email will be seen sooner rather than later.
3. Treat People How You Want To Be Treated Yourself
When dealing with customers or suppliers either by email, phone or even face to face, remember to treat people how you want to be treated yourself.
Things don’t always go to plan, especially in business. Therefore by taking the time to build genuine rapport with your customers and suppliers, if things do go wrong or something needs resolving quickly, people will be far more understanding. Also if you do ever need to ‘kick off’ your issue will carry more weight if 95% of the time you are a dream to deal with.
4. Don’t Be Tempted To Spam Your Customers
If a customer has signed up to receive emails from your business, this does not mean they will be happy to receive any marketing message from you. As you will know from your own in-box, customers receive hoards of marketing emails every week, so ensure your emails give your customer a good reason to open it, such as a discount code or genuine offer. Otherwise you may find a lot of customers unsubscribe or stop engaging with your business altogether.
5. Use Social Media to Create Rapport With Potential Customers
By using social media to engage with potential customers, you can naturally develop relationships, by providing product advice and solving any issues which may occur.
Also by monitoring social media, you can keep up to date with supplier news and see what your competitors are up to.
So there you have it, in order to drive conversion it’s important to develop rapport and add a human to human element to your ecommerce site.
