How to Make The Most of Facebook Advertising

14/07/2017 | Share:

Compared to other digital marketing channels such as PPC, re-marketing and home page takeovers, Facebook ads offer a relatively low cost way to reach your target audience.
This means when it comes to getting your brand in front of your potential customers, Facebook lets you target various demographics with specific interests within a selected geographical location.

For example, if your ecommerce business sells exercise products online and you want to let people know your businesses’ is attending a heath & lifestyle festival. Facebook Ads will allow you to easily target men and women over the age of twenty-five who are interested in fitness and live within traveling distance of the event.

So let’s take a look at how to make the most of Facebook advertising.

Target Visitors to Your Website

With Facebook advertising you can target people who have previously visited or engaged with your website before. As a result you can reach out to potential customers who are interested in your ecommerce business. Plus you can even upload your email marketing database in order to advertise to new and existing registered customers.

Advertise To People Who Have Engaged With Your Facebook Page

Another great feature is the ability to target individuals who’ve engaged with your Facebook page before. Therefore you can get your ad in front of an audience who’s taken an interest in your ecommerce business, but may have not yet made a purchase,

Increase Your Reach By Targeting A ‘LookaLike Audience’

By selecting the clever ‘Lookalike audience’ tool, your Facebook ads will show to people with similar interests and demographics to your dedicated audience.

Capitalise On What You Know

With the select specific demographic tool, you can target people via things like age, location, life events and financial data. Not only a great resource for narrowing down your target audience it also let’s you build your ideal customer persona.

Don’t Be Afraid to Experiment

Once you’ve decided on the type of customer you want to target, now its time to think about your business objectives and the amount of money you want to spend.

However even with a small amount of budget, you can experiment with three or four different versions of the ad, allowing you to understand the best type of message and image for your target audience.

So there you have it, even with a small budget you can try Facebook Advertising in order to increase website traffic and conversion.