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How Your Ecommerce Business Can Benefit From Seasonal Celebrations

10/08/2017 | Share:

It may only be August but that hasn’t stopped hotels and restaurants from advertising their Christmas party nights or businesses’ from booking their festive ‘staff do’s’. It also means there are only four more monthly pay-days remaining, so consumers are naturally thinking about when to start their Christmas shopping.

Of course in-between now and the holiday season is Halloween, Bonfire Night and Black Friday. So let’s take a look at how your ecommerce business can benefit from Q4 seasonal celebrations.

Give your ecommerce site a seasonal theme

Whether your business sells socks, vases, or buckets, just because your website doesn’t sell any specific holiday themed items, it doesn’t mean you can’t give your ecommerce site a festive look and feel.

Easy to implement, this low-cost high-impact marketing activity is a very effective way to build your brand and engage with your target audience .

Firstly, think about the colour scheme traditionally associated with a specific seasonal celebration and what items you have in stock that comes in those colours.

For example in respect of Halloween, you might not sell any scary items, but you could feature black and orange coloured products, together with a Halloween sales message in gothic font on your homepage. Additionally you could even tweak the content on the relevant product landing pages and give them a spooky feel too, then promote and amplify your ‘Halloween sales event’ on your social media channels.

Introduce a seasonal promotion

In November ‘Black Friday’ frenzy begins to build. Therefore in order to get the best deal, consumers start researching retailers and who is most likely to have the cheapest products. You can feed into this buyer anticipation by using your ecommerce site and social media channels to tease product promotions. Another way to drive interest and to encourage customers to revisit your ecommerce site on the day is to hold a competition throughout November with the lucky winner being announced on Black Friday.

Encourage customers to create a seasonal wish list

When a consumer starts to research a product if does not necessarily mean they are in a position to buy, therefore look at ways for your potential customers to create an onsite seasonal wish list or ‘like’ products on social media. The reason for this, a consumer maybe even trying to drop a hint they would like this product for a gift.

By capitalising on seasonal celebrations, you can encourage potential customers to engage with your ecommerce company and launch big brand style marketing techniques for a micro business budget.

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