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4 Ways to Enhance Your Christmas Email Marketing

31/10/2017 | Share:

With Christmas just around the corner, consumer brands are now starting to ramp up their marketing activity.

UK Christmas sales are expected to exceed £88.5 billion (Real Business) meaning consumers have a wide range of choice when it comes to where they shop. In this blog we take a look at how to set your ecommerce business apart from your competitors, with 4 ways to enhance your Christmas email marketing.

1. Find out what your customers want to see from a Christmas marketing email

For your emails to genuinely land with the consumer, it is important that you find out what is valuable to your target audience. Take a look back at the emails you sent last Christmas to check which marketing messages worked and which didn’t perform as well as expected. This might be measured by email open rate or product sales over this period.

It’s also a good idea to find out what hour/day/week works best for your emails. It is definitely worth taking the time to investigate because you might find out your highest email open rate is at 7pm. So if you’re planning on sending your emails at 10am this year, they might not be as successful.

2. Create tempting subject lines

Christmas shoppers will be inundated with emails during the festive season. So when confronted by a full email inbox, consumers will tend to scan the subject line of their emails. The more reason you can give a consumer to open your email, the more chance you have of generating sales. So to stand out, why not try writing a subject line that creates a balance of interest and curiosity.

From using Christmas song lyrics, to the opening line of cheesy cracker jokes, a fun email title which also includes a percentage discount will grab the attention of a potential customer.

3. Don’t make your emails too long

Keep your Christmas marketing emails short and sweet. The quicker the consumer can see what you are selling and for what price, the more likely they are to convert.

So don’t be tempted to over stuff your email with seasonal greetings and festive images, but keep the marketing message snappy and with a clear call to action.

4. Make sure your email is mobile friendly

A whopping 53% of emails are now opened on a mobile device (litmus.com), so make sure your emails look good and are easy for consumers to read on mobile.

So there you have it, by creating marketing emails which have a festive edge and a real value for customers, you can convert consumers to your website and set your business apart from your competitors.

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