Call us Today: 0330 058 5621

Email Us

How to Boost Your Business this St Valentine’s Day

01/02/2018 | Share:

Even though St Valentine’s Day is traditionally marketed as a romantic celebration with flowers and chocolates, it doesn’t mean you should ignore the festivities this February.

Regardless of how unromantic your products may be, we take a look at ways to boost your ecommerce business this St Valentine’s Day.

Give your marketing banners a romantic makeover

Themed product banners are a quick and easy way to give your ecommerce site a St Valentine’s spin. From adding a heart-shaped border to your banners to featuring red coloured products on your homepage. Bright and breezy St Valentine’s Day inspired visuals will look very enticing on an otherwise cold and wet February day.

Send out Valentine’s themed marketing email

Themed emails are a great way to encourage your customers to buy. From fun and informative inspired subject titles to celebratory special pricing. Marketing emails which stand out from the crowd are an effective way to entice your target audience and boost your business this St Valentine’s Day. For more information on what you should consider when creating an email marketing campaign, check out our blog 4 Email Marketing Mistakes to Avoid in 2018.

Theme your social media posts

A Valentine’s inspired social media post could really help boost your brand. Especially as consumers are likely to check their social media feed on this day.

Therefore why not reach out to your target audience by creating Valentine’s themed social media posts. You can do this by simply placing an image of the product you want to promote in a heart-shaped surround, or even superimposing the item in front of a sunset backdrop for a fun way to entice your customers. To create even more impressions, run Valentine’s themed competition. The prize does not need to be expensive, but you must ensure the entry mechanism and any terms and conditions are clear, for example, if the entry is only valid in the UK.

Alternatively, if you want to promote a specific item, any Valentine’s sales related messaging must have a strong call to action, plus don’t forget to include a link to the product landing page on your website.

So there you have it, by adding Valentine’s inspired theme to your ecommerce site this February, will not only show your target audience you are a warm and friendly business to deal with but also set you apart from your competitors.

More from Blog

  • Scaling Your Business with Ogden Fulfilment: From Start-Up to Retailer Success


    Scaling Your Business with Ogden Fulfilment: From Start-Up to Retailer Success

    Business scaling is a monumental endeavour that requires meticulous planning, strategic thinking, and an unwavering commitment to growth. Ogden Fulfilment, a leading fulfilment centre, provides invaluable insights into how a start-up can evolve into a thriving retailer. The Foundation: Refining Internal Processes At the core of any successful scaling effort lie robust internal processes. These are the gears that drive business growth, ensuring that every facet operates …

    Read post
  • The Costs of E-commerce Returns and How to keep them to a Minimum


    The Costs of E-commerce Returns and How to keep them to a Minimum

    Returns are an unavoidable part of any e-commerce business. Depending on the sector, return rates typically range from 10% to 30%. Returns cause a huge headache for businesses because they’re not only expensive but time-consuming as well. With returns, products must be restocked or discarded and customers must be refunded or credited with a store voucher. All of these processes cost businesses both time and money, so …

    Read post
  • Is it time to choose a fulfilment company?


    Is it time to choose a fulfilment company?

    Are you a small e-commerce business that currently ships its own products to customers? Is order fulfilment becoming too much of a headache? Or perhaps you wish you could improve your order fulfilment service? Here’s how you know it’s time to get a fulfilment company involved: Are you overwhelmed by order fulfilment? If order fulfilment and logistics are draining all of your time and increasing your workload, …

    Read post
  • 7 Ways To Build Good E-Commerce Customer Relationships


    7 Ways To Build Good E-Commerce Customer Relationships

    Having a good relationship with your customers is one of the most important things you can do for your business. Customers who feel valued and respected are more likely to remain loyal to your brand and recommend your business to others. There are many ways to build good customer relationships, but here are seven of the most important: 1. Respond to Customer Complaints in a Timely Manner …

    Read post