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How to Boost Your Business this St Valentine’s Day

01/02/2018 | Share:

Even though St Valentine’s Day is traditionally marketed as a romantic celebration with flowers and chocolates, it doesn’t mean you should ignore the festivities this February.

Regardless of how unromantic your products may be, we take a look at ways to boost your ecommerce business this St Valentine’s Day.

Give your marketing banners a romantic makeover

Themed product banners are a quick and easy way to give your ecommerce site a St Valentine’s spin. From adding a heart-shaped border to your banners to featuring red coloured products on your homepage. Bright and breezy St Valentine’s Day inspired visuals will look very enticing on an otherwise cold and wet February day.

Send out Valentine’s themed marketing email

Themed emails are a great way to encourage your customers to buy. From fun and informative inspired subject titles to celebratory special pricing. Marketing emails which stand out from the crowd are an effective way to entice your target audience and boost your business this St Valentine’s Day. For more information on what you should consider when creating an email marketing campaign, check out our blog 4 Email Marketing Mistakes to Avoid in 2018.

Theme your social media posts

A Valentine’s inspired social media post could really help boost your brand. Especially as consumers are likely to check their social media feed on this day.

Therefore why not reach out to your target audience by creating Valentine’s themed social media posts. You can do this by simply placing an image of the product you want to promote in a heart-shaped surround, or even superimposing the item in front of a sunset backdrop for a fun way to entice your customers. To create even more impressions, run Valentine’s themed competition. The prize does not need to be expensive, but you must ensure the entry mechanism and any terms and conditions are clear, for example, if the entry is only valid in the UK.

Alternatively, if you want to promote a specific item, any Valentine’s sales related messaging must have a strong call to action, plus don’t forget to include a link to the product landing page on your website.

So there you have it, by adding Valentine’s inspired theme to your ecommerce site this February, will not only show your target audience you are a warm and friendly business to deal with but also set you apart from your competitors.

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