Call us Today: 0330 058 5621

Email Us

5 Top Tips for Creating a Festive Customer Journey

11/10/2017 | Share:

If Christmas and the festive period is historically one of your most (if not the most) lucrative times of year, then it’s crucial your online business stands out from the ecommerce crowd.

So to help you deliver a very merry shopping experience, here’s our 5 top tips for creating a festive customer journey.

1. Assess your stock levels

This might sound obvious but you don’t want to disappoint any Christmas shoppers. Therefore remind yourself of last years’ sales figures and check you have sufficient stock available.

2. Give your website a festive facelift

Christmas shoppers love the warm and fuzzy feeling they get from searching for the perfect gift online. So make it clear you share their love of Christmas by adding some sparkle to your website with festive red, green and gold promotional banners.

Also give popular products pride of place on your festive homepage and make sure guaranteed Christmas delivery information is clearly displayed.

3. Make your mobile ecommerce site Christmas friendly

With over 60% of consumers stating they wouldn’t engage (never mind purchase from) a website if it isn’t optimised for mobile – Google. Double check any festive additions to your ecommerce site are mobile friendly.

Christmas shoppers are more likely to start their search for the perfect gift on their mobile device; so make sure any visit to your ecommerce site from a smartphone or tablet is an enjoyable and easy navigate experience for your customers.

4. Launch a festive email campaign

Provided you’ve got a valuable message to tell Christmas shoppers, email can be a great way to drive traffic to your website and increase sales.

Of course it’s worth noting potential customers will be inundated with marketing emails during the Christmas period; so to get the most from your email marketing campaign, provide Christmas shoppers with a very special reason (for example a generous discount code or free delivery) to purchase a gift from your online store.

Also when creating your festive email campaign, don’t forget to consider the following…
Is the core message within the email easy to read and crystal clear about what it’s promoting?
Is the email content mobile friendly?

5. Encourage shoppers to visit your online store in January and February

January and February can be the slowest month for sales, so why not use the Christmas and New Year period to encourage visitors to visit your online store during the cold winter months. You can do this by sending out exclusive offers to past customers or by holding a competition on your website.

Promoted on your social media channels, a competition is not only a good way to drive traffic to your ecommerce site but also build up your email database and clear discontinued stock by way of prizes.

So there you go, with a festive customer journey your ecommerce business should benefit from customer loyalty and increased sales.

More from Blog

  • Getting started on Pinterest for Business


    Getting started on Pinterest for Business

    What is Pinterest? For those not yet in the know, Pinterest is a visual social network. It is designed as an inspiration source that allows people to share visually and save images to their account for future reference. These images are called Pins. A great example of a Pin would be a recipe, with the image of the dish, a description of the dish or the recipe …

    Read post
  • Why 2021 will be the year of Ecommerce


    Why 2021 will be the year of Ecommerce

    2020 was the year we learned to adapt to life without the high street. Covid-19 meant that for months we were unable to visit our favourite shops and when we were, we weren’t sure whether they’d have to close again. We’ve spent a lot of time without visiting stores in person and many people and businesses had to adapt over the turbulent year. In 2020, ecommerce was …

    Read post
  • Seasonal Marketing – 7 Tips to Planning  Ahead


    Seasonal Marketing – 7 Tips to Planning Ahead

    Seasonal marketing planning is an essential component of any successful marketing strategy. In the UK, seasonal marketing planning is especially important due to the distinct changes in weather, holidays, and cultural events throughout the year. A well-executed seasonal marketing plan can help businesses increase brand awareness, drive sales, and build customer loyalty. This article will explore the key elements of seasonal marketing planning in the UK. Understanding …

    Read post
  • How to optimise your checkout process


    How to optimise your checkout process

    In order to try and increase sales, many businesses like to focus on making their front pages look attractive or on tweaking their product descriptions to perfection until sales rise. Despite trying time and time again to optimise for conversions, they find it’s just not working. They may even be losing customers. One thing they often forget about is creating a decent checkout process. Failing to put …

    Read post