Call us Today: 0330 058 5621

Email Us

5 Top Tips for Creating a Festive Customer Journey

11/10/2017 | Share:

If Christmas and the festive period is historically one of your most (if not the most) lucrative times of year, then it’s crucial your online business stands out from the ecommerce crowd.

So to help you deliver a very merry shopping experience, here’s our 5 top tips for creating a festive customer journey.

1. Assess your stock levels

This might sound obvious but you don’t want to disappoint any Christmas shoppers. Therefore remind yourself of last years’ sales figures and check you have sufficient stock available.

2. Give your website a festive facelift

Christmas shoppers love the warm and fuzzy feeling they get from searching for the perfect gift online. So make it clear you share their love of Christmas by adding some sparkle to your website with festive red, green and gold promotional banners.

Also give popular products pride of place on your festive homepage and make sure guaranteed Christmas delivery information is clearly displayed.

3. Make your mobile ecommerce site Christmas friendly

With over 60% of consumers stating they wouldn’t engage (never mind purchase from) a website if it isn’t optimised for mobile – Google. Double check any festive additions to your ecommerce site are mobile friendly.

Christmas shoppers are more likely to start their search for the perfect gift on their mobile device; so make sure any visit to your ecommerce site from a smartphone or tablet is an enjoyable and easy navigate experience for your customers.

4. Launch a festive email campaign

Provided you’ve got a valuable message to tell Christmas shoppers, email can be a great way to drive traffic to your website and increase sales.

Of course it’s worth noting potential customers will be inundated with marketing emails during the Christmas period; so to get the most from your email marketing campaign, provide Christmas shoppers with a very special reason (for example a generous discount code or free delivery) to purchase a gift from your online store.

Also when creating your festive email campaign, don’t forget to consider the following…
Is the core message within the email easy to read and crystal clear about what it’s promoting?
Is the email content mobile friendly?

5. Encourage shoppers to visit your online store in January and February

January and February can be the slowest month for sales, so why not use the Christmas and New Year period to encourage visitors to visit your online store during the cold winter months. You can do this by sending out exclusive offers to past customers or by holding a competition on your website.

Promoted on your social media channels, a competition is not only a good way to drive traffic to your ecommerce site but also build up your email database and clear discontinued stock by way of prizes.

So there you go, with a festive customer journey your ecommerce business should benefit from customer loyalty and increased sales.

More from Blog

  • Shopify vs WooCommerce – Which Is Better For Your New Business?

    02/01/2021

    Shopify vs WooCommerce – Which Is Better For Your New Business?

    If you’re considering starting a new ecommerce business or even redoing your ecommerce website, you’ll likely need to pick an ecommerce platform. An ecommerce platform acts as the framework on top of which your store is built. They allow the implementation of a number of features that an ecommerce business needs to succeed. These include orders and inventory management, order processing and payments, pricing and promotions, analytics/reporting …

    Read post
  • 3 E-commerce SEO Hacks You Can Try Today

    01/04/2020

    3 E-commerce SEO Hacks You Can Try Today

    You may have heard of Search Engine Optimisation and how important it is to websites. It’s crucial for businesses that rely on site traffic via search engines. A site that is optimised properly is more likely to appear on the first page of results for the keywords that are targeted. Depending on your niche, e-commerce SEO may require a bit of investment from you. However, there are …

    Read post
  • Building a Customer Loyalty Programme

    03/06/2021

    Building a Customer Loyalty Programme

    In the world of ecommerce, it’s a well-known fact that it’s cheaper to retain customers than it is to acquire new ones. A customer who has already bought from you before has overcome their purchasing barriers and will likely not need to do this again. Provided their experience was a good one, you’ve already convinced them that your ecommerce store is a great place to shop and …

    Read post
  • 7 Days a Week Fulfilment Services – Ogdens UK Fulfilment Centres

    01/12/2023

    7 Days a Week Fulfilment Services – Ogdens UK Fulfilment Centres

    The 24/7 world requires a 24/7 approach to e-commerce. The traditional 9 to 5 model is no longer suitable for customers who want access to the products they love at any time. This means that businesses need to optimise their fulfilment processes and establish efficient fulfilment centres to provide round-the-clock service in order to stay ahead of their competitors and meet customer demand. Weekend Order Fulfilment Services …

    Read post

Categories

Popular Blogs

How to Get Help With Your Ecommerce Business

How to Get Help With Your Ecommerce Business
Odgen Fulfilment - Leading UK Fulfilment Centre

E-Commerce Calendar September – December 2016
Man unboxing a securely packed product

The Importance of Keeping Your Customer Informed
How to Improve E-commerce Site Speed

How to Improve E-commerce Site Speed
Outside of Logistics Warehouse Loading boxes into a van

7 Days a Week Fulfilment Services – Ogdens UK Fulfilment Centres

We value your privacy

We use cookies and similar technologies to personalise content and ads, provide social media features, and analyse traffic. You can choose to accept all cookies, reject non-essential ones, or manage your preferences by category.

To learn how Google uses your data, see Google’s Privacy & Terms. For more details, see our Cookie Policy.

Essential

Essential cookies are small data files stored on your device by websites to ensure their proper functionality. They are crucial for core activities like page navigation, secure access, and saving preferences. Without these cookies, the website would not perform as expected, compromising your user experience. Essential cookies do not store personal information or track browsing activities beyond the website.

Wordpress

wordpress_test_cookie

Cookie set by WordPress to check if the cookies are enabled on the browser to provide appropriate user experience to the users

devicePixelRatio

Used to make the site responsive to the visitor’s screen size.

tk_qs

JetPack sets this cookie to store a randomly-generated anonymous ID which is used only within the admin area and for general analytics tracking.

tk_lr

Jetpack - Stores the unique identifier for the publisher to enable Jetpack to collect data.

tk_or

Jetpack - Stores the unique identifier for the publisher to enable Jetpack to collect data.

tk_r3d

JetPack installs this cookie to collect internal metrics for user activity and in turn improve user experience.

tk_tc

JetPack sets this cookie to record details on how user's use the website.

wp-settings-

Used to persist a user’s wp-admin configuration.

wporg_logged_in

Used to check whether the current visitor is a logged-in WordPress.org user.

wporg_sec

Used to check whether the current visitor is a logged-in WordPress.org user.

wporg_locale

Used to persist a user’s locale configuration.

welcome-

Used to record if you’ve chosen to hide the “Welcome” message at the top of the corresponding blog.

showComments

Used to determine if you prefer comments to be shown or hidden when reading the site.

trac_form_token

Used as a security token for cross-site request forgery protection.

trac_session

Used to keep anonymous session information.

codexToken

Used to check whether the current visitor is a logged-in WordPress.org user. Only set if you select “Keep me logged in” when logging in.

codexUserId

Used to check whether the current visitor is a logged-in WordPress.org user.

codexUserName

Used to check whether the current visitor is a logged-in WordPress.org user.

camptix_client_stats

Used to track unique visitors to tickets page on a WordCamp site

wp-saving-post

Used to track if there is saved post exists for a post currently being edited. If exists then let user restore the data

comment_author_

Used to tracked comment author name, if “Save my name, email, and website in this browser for the next time I comment.” is checked

comment_author_url_

Used to track comment author url, if “Save my name, email, and website in this browser for the next time I comment.” checkbox is checked

wp-postpass_

Used to maintain session if a post is password protected

wp-settings-time-

Time at which wp-settings-{user} was set

tix_view_token

Used for session managing private CampTix content

jetpackState

Used for maintaining Jetpack State

jpp_math_pass

Verifies that a user answered the math problem correctly while logging in.

stnojs

Remember if user do not want JavaScript executed

wordpress_logged_in_

Remember User session

Marketing

Used to determine a user’s inclusion in an experiment and the expiry of experiments a user has been included in.

ad_storage

ad_user_data

ad_personalization

analytics_storage

Social

Social cookies enable social media features on websites, such as sharing content and social media logins. They can track your activity across different sites for targeted advertising. These cookies enhance your online experience by facilitating content sharing and engagement on social platforms.

Deny

Manage Preferences

Accept and save