04/08/2017

Consumers are understandably wary about handing over their payment details to an ecommerce business they haven’t shopped with before. Therefore in this blog we take a look at why potential customers will check out and judge your “About Us” page, and what action you can take in order to build trust with consumers. Does your “about us” page clearly display your business location? Potential customers will want …

18/07/2017

It might surprise you but when it comes to setting competitive online pricing, the ecommerce business with the lowest pricing model rarely often wins in the long term. The reason being, an aggressive pricing model is not a sustainable business practice, especially if you price your products too low. Therefore even if your ecommerce business has plenty of customers, if your sales don’t even cover your costs, …

17/07/2017

According to the global management consultants Bain & Company, people interact with their phones on average 13 times per hour, which equals 156 times a day or a whopping 1092 times a week, therefore it’s no wonder mobile ecommerce is changing the way customers shop. With this in mind and Google promising its next algorithm will take a ‘mobile first’ approach (if your ecommerce business hasn’t done …

14/07/2017

Compared to other digital marketing channels such as PPC, re-marketing and home page takeovers, Facebook ads offer a relatively low cost way to reach your target audience. This means when it comes to getting your brand in front of your potential customers, Facebook lets you target various demographics with specific interests within a selected geographical location. For example, if your ecommerce business sells exercise products online and …

20/06/2017

If you are looking for a low cost, high impact way to reach your target audience, why not consider working with an online influencer. Blogger outreach is now considered an integral part of a big brands digital marketing strategy, as a result businesses will now partner with an online influencer in order to increase their brand visibility, social media audience and sales. What is an online influencer? …

19/06/2017

In this blog we take look at how your natural sleep pattern can affect your ecommerce business, and how by simply recognising whether you are a morning or night time person will enable you to handle complex tasks at the best time of day for you. Work smarter not harder by harnessing your inner early bird or night owl Your sleep pattern can really have a bearing …