16/06/2017

Even when it comes to selling online, ’people still buy people’. So to give you an edge over your competitors, we look at 5 ways to create rapport and drive conversion. 1. Don’t Use Soulless Product Pages on Your Website Product pages should be clear, concise and informative. As a result, a large block of text will make it difficult for a customer to wade through and …

22/05/2017

Successful communication with your customers is key when running an e-commerce business and engaging with your audience. However it’s not all about what you say, its how you say it. Tone of voice allows you to use language to form a distinct and recognisable personality to really tell your audience what you’re all about. A Consistent Tone of Voice Helps Develop Trust How do you want your …

19/05/2017

To be a good sales person, you need to know what you are selling like the back of your hand. In the ‘physical’ world a good sales person is confident and passionate about the product they are selling, they can answer any question a potential customer may have to persuade them to make the purchase. In the world of ecommerce, product knowledge is equally important. As a …

16/05/2017

It’s no secret mobile ecommerce is a big deal, more people than ever are using their smartphones to browse the internet for online shopping. However there is still a high percentage of mobile ecommerce sites that are failing to provide users with a pleasant, convenient shopping experience. So in this article we take a look at some of the key areas you need to focus on. A …

11/04/2017

When running an ecommerce business the months fly by, especially when you consider we are already well into Q2. However when it comes to planning for your busy Christmas period, it’s definitely a case of fail to prepare, prepare to fail. 1. Make a note of your key dates Do you know the exact date and time your last Christmas sales kicked in? If so, was this …

10/04/2017

To help you avoid any loss of earnings or access to your digital platforms, we take a look at 5 helpful ways to keep your ecommerce business secure. 1. Regularly update all your passwords Even though it’s a chore and will require some cryptic note taking, you should regularly update all your system and dashboard passwords. Plus you should ideally have a different password for each platform …