Call us Today: 0330 058 5621

Email Us

Spring Has Sprung, So Here’s Why Your Ecommerce Business Should Already Be Thinking About Christmas 2017

11/04/2017 | Share:

When running an ecommerce business the months fly by, especially when you consider we are already well into Q2. However when it comes to planning for your busy Christmas period, it’s definitely a case of fail to prepare, prepare to fail.

1. Make a note of your key dates

Do you know the exact date and time your last Christmas sales kicked in? If so, was this around the same time in 2015? By using historical data you can predict when sales are likely to spike and what date they are likely to slow down; which will probably fall between November payday and the last possible delivery date before Christmas.

2. Do you know what’s your most popular product?

Thinking about Christmas 2016, do you know what your top three most popular products were and is this likely to be the same again this year? If so, could you negotiate a better deal from your supplier by contacting them at this time of year rather than trying to work out a deal closer to Christmas? Or maybe even use this time to try out a new provider, as you may be able to structure a better deal for a very similar product.

3. What can you do better this Christmas?

Now a few months have passed you can constructively reflect on what went really well logistics wise over the Christmas period and what didn’t. So to avoid any unnecessary stress, maybe this year consider order fulfilment or hiring extra staff, but whatever problem you are looking to resolve, consider the implications on your customers as well as your business.

4. What can you do to set yourself apart from your competitors?

By utilising social media or even reaching out to a popular blogger, you’ll be able to create cost effective campaigns or even launch a competition which will can drive customer engagement. Then once you’ve got a plan in place, maybe speak to your preferred supplier about supporting you with the promotion in order to secure special pricing.

5. How to keep sales going in January

Why not include a redeemable “January only”, promotion or voucher with your Christmas deliveries? Plus you could ask your customers to sign up to a special newsletter in order to qualify for the voucher, which will also help you build a valuable email marketing database.

6. Promote a clear and concise returns policy

Make sure your returns policy features clearly on your product and transaction pages. As a straight forward returns policy can be one of the key reasons a customer chooses you over a competitor, especially in the run up to Christmas.

7. Go back and check if any of your online reviews mention Christmas 2016

Customers don’t have much time over Christmas to make online review, but that does not mean they won’t go back later to vent. So keep an eye on review sites and address any issues which could have any bearing on this Christmas.

More from Blog

  • 4 Ways to Use Personalisation in Email Marketing

    03/09/2019

    4 Ways to Use Personalisation in Email Marketing

    Email marketing is an effective way to draw attention to your e-commerce store for people who have joined your mailing list. By sending an email, you can inform them about product launches, offers or company news to keep them coming back to your site and making purchases. One popular method to incorporate into your email marketing strategy, that is proven to work, is personalisation. Using the data …

    Read post
  • Increase Ecommerce Conversion Rates With These 5 Tips

    03/11/2020

    Increase Ecommerce Conversion Rates With These 5 Tips

    Have your ecommerce conversion rates taken a dive recently? Or perhaps you’re struggling to get things off the ground? We’re here to help! Look at implementing some or all of these ideas into your business and you should see ecommerce conversions start to increase. Personalised recommendations Personalisation is a great way to speak to your customer directly. With product suggestions based on what they’ve already been viewing …

    Read post
  • What is Order Fulfilment – How can it help your SME?

    03/06/2022

    What is Order Fulfilment – How can it help your SME?

    Order fulfilment is the process of receiving, storing, and shipping products to customers. It typically involves receiving goods from suppliers, short-term storage in a warehouse, customer order processing (picking and packaging), and shipping and logistics. The goal of order fulfilment is to get the right product to the customer at the right time and place. Order fulfilment is a key part of the supply chain and can …

    Read post
  • How to Find Trending Products to Sell

    03/10/2020

    How to Find Trending Products to Sell

    Have you ever wondered how best to profit from a trend before it’s over? Sometimes, by the time you stumble upon a trending product, it’s too late to capitalise on it. Everyone else has already filled the gap in the market. It’s like finding out it’s Christmas next week and you’ve got no festive products to sell. In this article, we’re looking at a number of ways …

    Read post

Categories