02/02/2020

It’s the year 2020. The generation following the millennials is now starting to enter the workforce and will soon have buying power. Depending on what you sell, this generation could very quickly become an audience that’s interested in what your business has to offer. It’s time to meet Generation Z. Know Your Audience Who are Generation Z? The post-millennial generation consists roughly of those born in the …

03/04/2019

For many businesses, especially those just starting out, hiring a professional photographer to photograph and edit your in-house imagery simply isn’t a cost effective option. Thanks to the incredible technology available at your fingertips there’s no reason why you can’t photograph what you need for your business, at least to begin with, on your own smartphone. But this method can lead to poorly-lit, dull and non-enticing shots …

02/04/2019

If you’ve ever been in a position where you can theoretically work from anywhere you choose, more often than not you may have found that you end up spending your work time in a space that’s convenient, but not exactly productive. Did someone say bed? Well, if you need to increase your productivity but don’t know where to start, we’ve got a few ideas for places to …

01/04/2019

Taking time off from your business in the summer can sometimes seem daunting or counter-productive. Why take a break from the business if things are going so swimmingly? Or on the other hand, why leave your business for a week or two when things really need some TLC? At the end of the day, we are only human! Everyone needs to take time off to recharge their …

05/03/2019

You probably know the struggle yourself- you open your email inbox first thing in the morning to find a plethora of companies have inundated you with the same boring newsletter or product promotion email. What grabs your attention and makes you take notice? We explore a few ways to make sure your subscribers get involved with what you have to say… Offer a Discount/Free Shipping Promo Code …

04/03/2019

Whether you already use Instagram for your business, or you only have a personal account currently, you’ll most likely be familiar with Instagram Stories. Showing snippets into users’ lives via static image, video, text or music (and sometimes all 4- and then some!), Instagram Stories provide a great opportunity for your brand to show a new, more personal side to grab the attention of both new and …