Call us Today: 0330 058 5621

Email Us

Top Tips to Engage Your Email Subscribers

05/03/2019 | Share:

You probably know the struggle yourself- you open your email inbox first thing in the morning to find a plethora of companies have inundated you with the same boring newsletter or product promotion email. What grabs your attention and makes you take notice? We explore a few ways to make sure your subscribers get involved with what you have to say…

Offer a Discount/Free Shipping Promo Code

Everyone loves a freebie, right? It’s not always financially viable, but shoppers often put off making a purchase until they receive a discount code to make it more justifiable. Try and send these out around payday to capitalise on those impulse buyers.

Collaborate to Accumulate

It may be a dog-eat-dog world out there, but if you’re an independent business yourself, your best ally could actually be other independent businesses. Research other businesses that offer products or services that are complementary to your own, and ask if they’d be interested in a giveaway or joint venture- this can be mutually beneficial as it introduces both sets of customers to the other’s business and opens doors to future promotion and support from the business owners.

It’s Not All About You

As much as your customers are interested in what your business is offering, or they wouldn’t have signed up to your mailing list in the first place, they also want to know that you’re listening to what else they’re interested in. Again, it’s about researching which activities or interests are complementary to what you’re offering, and hand-picking information that you feel may be of interest to your subscriber list.

Get Social

Your social media channels are often an untapped resource of glowing testimonials or useful tips from your own customer base- so why not use them? Telling your subscribers what other people are saying about your business or products is more likely to grab their attention- after all, they wouldn’t want to feel they were missing out!

Break Away From The Norm

Cast your mind back- it’s Valentine’s Day and your inbox is crammed full of emails captioned ‘Love is in the Air.’ You don’t pay attention to any of these emails, because there’s no way to differentiate between them. When structuring your email content and subject line, try and question whether this will blend in or stand out- what can you do to make your subscribers open your email when surrounded with a sea of the same old straplines?


We love to hate it, but it definitely works! What separates successful clickbait from irritating and sometimes downright untruthful clickbait is what lies within the email. Give your readers a reason to be glad they opened your email, whether that is a discount code or an exclusive product sample opportunity, and they won’t be sorry they succumbed to the bait.

More from Uncategorized

  • The 5 Most Productive Places to Work From


    The 5 Most Productive Places to Work From

    If you’ve ever been in a position where you can theoretically work from anywhere you choose, more often than not you may have found that you end up spending your work time in a space that’s convenient, but not exactly productive. Did someone say bed? Well, if you need to increase your productivity but don’t know where to start, we’ve got a few ideas for places to …

    Read post
  • 5 reasons your ecommerce business should be on Pinterest


    5 reasons your ecommerce business should be on Pinterest

    If you run a business, it’s more than likely that you are using Facebook, Twitter and maybe Instagram to promote your ecommerce business. Pinterest has over 200 million active users a month, yet many ecommerce businesses won’t have considered using it. Pinterest works as an online mood board or bulletin for users. They will use it for inspiration, ideas and research. Although it is stereotypically linked to …

    Read post
  • Free Tools to Support Your Social Media Marketing


    Free Tools to Support Your Social Media Marketing

    Social media is a hugely powerful tool for ecommerce websites. The ability to engage with consumers and create a sense of community goes hand in hand with being able to direct shoppers towards an attractive deal or new product. Interactions through social media can be crucial to retain consumers in today’s highly competitive online market. But, it isn’t always easy to do it effectively, and here’s where …

    Read post
  • Unlocking TikTok Fulfilment Services: A Strategic Approach


    Unlocking TikTok Fulfilment Services: A Strategic Approach

    In the fast-paced world of e-commerce, TikTok has emerged as a game-changer, offering businesses unprecedented opportunities to reach new audiences and drive sales. With TikTok’s explosive growth, savvy merchants are harnessing its power to establish TikTok Shops and tap into its vast user base. However, to truly capitalise on this platform, businesses must integrate efficient fulfilment services seamlessly into their TikTok strategy. Let’s delve into the world …

    Read post