02/02/2018

For your ecommerce site to boost your business, it needs to entice customers to browse and buy. Therefore in this blog, we look at three ways to improve your conversion rates. 1. Improve product page loading speed Ecommerce customers do not have any patience and expect a webpage to load in under two seconds. So if your web pages are taking longer, it will be having an …

01/02/2018

Even though St Valentine’s Day is traditionally marketed as a romantic celebration with flowers and chocolates, it doesn’t mean you should ignore the festivities this February. Regardless of how unromantic your products may be, we take a look at ways to boost your ecommerce business this St Valentine’s Day. Give your marketing banners a romantic makeover Themed product banners are a quick and easy way to give …

10/01/2018

Good product pages don’t just list a product’s features or how big the dimensions are. Good product pages tell the customer a story about the benefits of the item and why they need to buy it from you. In this blog we take a look at how storytelling not only enhances your product descriptions but also increases your conversion rate. 1. Think about your customer’s needs rather …

09/01/2018

With consumers receiving an ever-increasing number of emails, in this blog, we take a look at 4 email marketing mistakes to avoid in 2018. 1. Forget to think ‘Mobile First’ While desktop email opens continue to decline, according to industry experts, including the enterprise email solution provider Return Path, messages opened on a mobile device have almost doubled during the past 5 years. Therefore always check how …

08/01/2018

No matter what type of product your ecommerce business sells, customers want to feel they’ve made the right choice and that you have their best interest at heart. In this blog we take a look at three ways to create and maintain customer loyalty. 1. Provide exclusive repeat-customer discount vouchers From exclusive voucher codes to early bird access to your business’ up and coming sale, customers like …

07/12/2017

The past year has just flown by. So with 2018 almost upon us, we take a look at what your ecommerce business needs to consider during the coming months, and why 2018 will be the year of the customer. 1. GDPR is coming In six months time, the EU’s General Data Protection Regulation (GDPR) directive will come into force on the 25th May 2018. Therefore if you …