02/12/2019

What’s the difference between Fulfilment and Drop Shipping? As an e-commerce business, you may have a fulfilment model or a drop shipping model. E-commerce fulfilment involves having products pre-stocked and ready to be shipped out upon placement of an order. It will be picked and packed, then shipped from a warehouse. A drop shipping e-commerce store, on the other hand, does not hold stock. Upon receiving an …

01/12/2019

UX is important User experience, or UX, can be a crucial necessity when it comes to e-commerce. It’s important that you make your store simple and easy to use for its visitors. Let’s imagine this as if we were shopping at two supermarkets that sell identical products at identical prices. One supermarket is set out in aisles with each aisle clearly labelled. The second supermarket is laid …

03/11/2019

Marketing emails are a great way to spread awareness of your brand because they appear right in your recipient’s inbox and push notifications. It’s getting your prospects to open their emails and then click through to your landing page, that is the struggle. To help with that struggle for engagement, here are some common email marketing mistakes that you should avoid. Poor preview text A successful email …

02/11/2019

Simple and Easy Graphic Design In today’s digital age, visual communication is paramount, and Canva stands out as a fun and user-friendly graphic design tool that caters to individuals and small businesses alike. Unlike traditional design programs such as Photoshop or InDesign, which often have steep learning curves, Canva provides an accessible platform for those who may not be well-versed in graphic design. Canva is an online …

01/11/2019

Are you working on creating or improving your e-commerce site? Whilst the home page and product pages are important, the About Us page is surprisingly important and often overlooked. This page should not be an afterthought – it’s just as important as all your other pages, if not more. Here’s why… Once people have seen what your site has to offer, they’ll likely venture to your about …

03/10/2019

What is Pinterest? For those not yet in the know, Pinterest is a visual social network. It is designed as an inspiration source that allows people to share visually and save images to their account for future reference. These images are called Pins. A great example of a Pin would be a recipe, with the image of the dish, a description of the dish or the recipe …