01/04/2020

You may have heard of Search Engine Optimisation and how important it is to websites. It’s crucial for businesses that rely on site traffic via search engines. A site that is optimised properly is more likely to appear on the first page of results for the keywords that are targeted. Depending on your niche, e-commerce SEO may require a bit of investment from you. However, there are …

03/03/2020

Did you know that the speed of your website can have a serious impact on the success or failure of your e-commerce business? As an e-commerce business, you’re completely reliant on the successful performance of the website. Alongside taking care of your website and keeping it running smoothly, you should also make sure the site is not slow loading. A slow loading web page can have negative …

02/03/2020

Are you in the early stages of developing an online store? Or perhaps looking for new ways to promote your e-commerce business? Here are 7 ways you can get started with promoting your store: Google Ads Almost every internet user will have come across a Google Ad at some point in their life. We all recognise them as the sponsored results at the top of a search …

01/03/2020

Running an e-commerce business can be an expensive venture, particularly if you’re just starting out and are trying hard to make a profit. Until you’ve grown enough to justify spending money on the tools you need, there is a range of free tools that can give you the upper hand. Compressor.io This is a very useful tool for e-commerce sites. Having a striking website design along with …

03/02/2020

In order to try and increase sales, many businesses like to focus on making their front pages look attractive or on tweaking their product descriptions to perfection until sales rise. Despite trying time and time again to optimise for conversions, they find it’s just not working. They may even be losing customers. One thing they often forget about is creating a decent checkout process. Failing to put …

01/02/2020

There are a large number of factors that affect whether a customer buys from your e-commerce store or not. One of these factors is the perceived authenticity and transparency of your website and, therefore, your business. Authenticity and transparency build trust. And trust is an important part of securing a sale. As an e-commerce business, this is particularly important, as the buying and selling take place with …