03/09/2019

Email marketing is an effective way to draw attention to your e-commerce store for people who have joined your mailing list. By sending an email, you can inform them about product launches, offers or company news to keep them coming back to your site and making purchases. One popular method to incorporate into your email marketing strategy, that is proven to work, is personalisation. Using the data …

02/09/2019

As one of the world’s most popular social media platforms, Instagram boasts a user base of over 1 billion active accounts each month. In fact, over 80% of Instagram users follow at least one brand, making it a critical tool for ecommerce businesses looking to reach new audiences, drive engagement, and increase sales. However, to leverage Instagram effectively for business, switching from a personal Instagram account to …

01/09/2019

As an e-commerce business, you’ve got the advantage over brick and mortar stores by being able to take a more data-driven approach to business. E-commerce stores can access metrics that help you measure your performance in a variety of ways – so make sure you’re getting the most out of what e-commerce offers! In this blog post, we cover the crucial e-commerce metrics you need to track, …

03/08/2019

How Customer Testimonials Drive Customer Acquisition In today’s competitive marketplace, customer testimonials are a valuable asset for businesses. They provide social proof, helping build trust and credibility by showcasing the positive experiences of real customers. Testimonials not only attract new customers but can also be repurposed for marketing campaigns, social media posts, and other marketing materials. Whether you’re looking to gather your first testimonial or want to …

02/08/2019

An E-commerce promotion is an effective way to attract people to your website, grow your customer base and increase revenue. Special offers can also be used to encourage new visitors to potentially become loyal customers. Once they’ve bought one of your items, they’ll see for themselves how great your product is. In this blog post, we are sharing 5 e-commerce promotion ideas to help you excite your …

01/08/2019

You’ve had your e-commerce website set up for a while now and it’s doing fairly well. Perhaps now you’re wondering how to take it to the next level. One of the ways in which you can do this is through developing an e-commerce app for your store. After all, lots of other businesses do it, so why can’t yours? Before you go rushing into it, take a …