03/05/2019

Your business is doing well in your home country and you’ve now decided it could be time to expand your business into other countries. Widening your reach often means narrowing your strategies to provide a localised user experience. We look at some user-focussed ideas to consider when thinking about venturing into international e-commerce. Local research and demand First thing’s first. Do some research to see whether any …

02/05/2019

Nowadays, traditional word of mouth is not the only way to find out about a first-hand experience with your business. With the internet, word of mouth is accelerated through the use of online web reviews and social media, which can strongly influence customer decisions. We explore a few ways in which online reviews can affect your business and what you can do about it. Evidence Just having …

01/05/2019

Whether you sell on your own e-commerce platform or on another such as Amazon, eBay, Etsy etc. one of the things you need to consider is whether you offer free shipping to your customers and under what circumstances. Free shipping can be a great incentive for customers to proceed with a purchase and even return as a customer but depending on your business goals it can be …

03/02/2019

With the long months following Christmas being cold and dark, we’ll take a look at whether this weather is affecting retail sales. It is common knowledge that weather plays a big part in retail sales, but how? Seasonal, monthly and even daily fluctuations in weather not only shape what products are sold but now also the channel in which the sales are made. For high street retailers, …

02/02/2019

If you want a thriving business in 2019, it is crucial to make consistent improvements to enhance your business and to ensure its sustainability for years to come. You’ll want to invest the majority of time into areas of your business that can provide you the biggest profits and awareness. Some handy tips to consider when polishing your business: Setting yourself goals Using goals within your business …

01/02/2019

If you’ve been using Social Media, in particular Social Media Marketing the last few years then you might have experienced some changes in how the top platforms have changed and evolved. The main favourites remain ever popular, yet there are some that you may also recollect that have since slipped through the net. Staying in the loop with these useful Social Marketing tools and their many changes …