13/12/2016

Show Your Personality This doesn’t just necessarily mean on your website, but also across your social media channels. Whichever social media platforms you’re using, ensure that you are maintaining a presence and engaging with users. Whether you’re posting competitions, articles or company news- make sure you’re personality shines through. The more customers see the face/voice behind the brand the more they will relate to you on a …

09/12/2016

Reward Loyalty It’s great to implement loyalty schemes, but the big thing here- and we mean BIG – is that the reward needs to reflect the loyalty of the customer. You don’t want to be giving the same reward to new customers and those who have been with you from day one. Consider a points system, or a way to unlock better offers or promotions the more …

06/12/2016

A bit of planning and a few small tweaks here and there can make a big difference when it comes to making your E-Commerce site a success. Here are a few top tips to help you sell more online. Choose the Right E-Commerce Platform With so many options out there, it can be hard to know where to start. Most businesses would be best to start with …

01/12/2016

Here is a list of useful tips that you can use to boost your online sales and ROI. Advertise the Right Products Be sure to advertise the products with the highest margins as these will give you the most return. There is no point spending advertising money on low priced products as you will need a lot of conversions to make it worthwhile. Do keyword research on …

11/11/2016

A good customer loyalty program can really make or break your brand. Consumers who have had negative experiences with loyalty schemes will tend to avoid the entire brand in the future, so creating a program consumers love will not only benefit your brand, but build a loyal customer base. Follow these simple tips to help get you started. Simplicity is Key It may seem like an obvious …

02/11/2016

They’ve visited your site, popped some things in their basket – but then without so much as a goodbye, they’ve gone without making their purchase. Follow these tips to help reduce basket abandonment and improve your conversions. Perfect Timing Make sure that you do testing to find out when basket reminder emails trigger the best ROI. This will vary from business to business, but you need to …