28/02/2017

They say everyone’s a critic and in this digital age the phrase has never seemed more true. So within this blog we are going to look at what drives a customer to submit feedback and what you can do to turn it into an online testimonial. 1.  Research what customers really think about your e-commerce business. Just because you think you are doing an amazing job, does …

27/02/2017

No one is perfect, especially your competition. So in this blog we take a look at the ways you can capitalise on how your competitors behave online. 1.  Make a list of your direct competitors and do a little digging. If you haven’t done so already, check their e-commerce site, sign up to their email newsletters and monitor their social media channels. By knowing how they engage …

26/02/2017

Traditional offline marketing activities are notoriously difficult to track in respect of return on investment, however that doesn’t mean you shouldn’t do anything to promote your e-commerce business offline. In this blog we look at ways to create word of mouth opportunities and develop relationships which will promote your e-commerce business within the wider local community. 1.  Have you considered helping a local charity? A local charity …

26/01/2017

The latest retail survey from the Office of National Statistics (December 2016) shows that online sales increased by over 20% from 2015 and now account for almost 15% of all retail spending. It’s a trend that’s increasing in popularity so we look at the top ten reasons why consumers are choosing to shop online. 1: Convenience Over 60% of people shop online because it is more convenient …

24/01/2017

Even the most organised and efficient online entrepreneurs will face a situation where they have old stock they’re finding hard to sell. Unsold stock not only limits your cashflow but may be costing you money in storage or warehousing too. We take a look at three of the most successful ways to shift your stock online. Have a sale Everyone loves a bargain, and online shoppers enjoy …

23/01/2017

Finding the right price point for the goods in your ecommerce store is essential – it’s one of marketing’s ‘4 Ps’ – product, price, place and promotion. However, evidence now shows that it comes second to customer service and delivery. We examine why and look at how you can make it your priority. Price is important but… No doubt, as an ecommerce retailer, you’ll have developed your …