02/05/2018

Influencer Marketing is one of the most effective methods of generating brand awareness through social media, however many businesses are reluctant to try it. In this blog, we look at how you can find influencers to promote your products and create successful campaigns that will boost your ecommerce business. Finding the right match There are thousands of people in the world of social media who claim to …

01/05/2018

Some of you may already have a Twitter account for your business, others may be starting a new business from scratch and looking for some advice. In this blog we take a look at 4 key factors that will help you grow your business and create a recognisable brand on Twitter. Account set up Let’s start at the beginning. Setting up a Twitter account is free, but …

03/04/2018

A large number of UK consumers don’t expect to pay if they need to return a product they’ve purchased online. Therefore in order to avoid a customer complaint or bad online review, ecommerce businesses are now starting to foot the bill for product return shipping. If you are a small business, this is a cost that could be detrimental. In this blog, we look at  3 ways …

02/04/2018

In the competitive world of ecommerce businesses, having a brand ambassador can significantly boost your brand’s visibility and credibility. While securing high-profile brand representatives might be out of reach for many, you can achieve remarkable results by becoming your own YouTube brand ambassador. This strategy not only saves money but also allows you to authentically represent your brand and connect directly with your target audience. The Power …

01/04/2018

Spring is officially here. So whether you are a new ecommerce business looking to accelerate your sales revenue, or an established brand needing to move the dial this tax year. Small tweaks to your website can make a big difference. Therefore in this blog, we look at 4 ways to boost your ecommerce business this April. 1. Introduce cross-selling Cross-selling is a great way to boost your …

03/03/2018

According to Google, 20% of searches on the Google Chrome mobile app are now voice activated. In this blog we look at the growing trend of voice search technology and why your ecommerce business needs to be prepared. The rise of the smart speaker In 2017, sales of smart speakers more than tripled due to the increasing popularity of Google Home and Amazon Echo. By having no …