10/08/2017

It may only be August but that hasn’t stopped hotels and restaurants from advertising their Christmas party nights or businesses’ from booking their festive ‘staff do’s’. It also means there are only four more monthly pay-days remaining, so consumers are naturally thinking about when to start their Christmas shopping. Of course in-between now and the holiday season is Halloween, Bonfire Night and Black Friday. So let’s take …

07/08/2017

The most genuine form of marketing is “word of mouth” but in this digital age how do you get your company’s existing customers to wholeheartedly recommend your ecommerce business to other consumers? Therefore in this blog we look at 4 ways your ecommerce business can create modern day “word of mouth” marketing. 1. Launch a “recommend a friend” marketing campaign You can “create word of mouth” by …

04/08/2017

Consumers are understandably wary about handing over their payment details to an ecommerce business they haven’t shopped with before. Therefore in this blog we take a look at why potential customers will check out and judge your “About Us” page, and what action you can take in order to build trust with consumers. Does your “about us” page clearly display your business location? Potential customers will want …

18/07/2017

It might surprise you but when it comes to setting competitive online pricing, the ecommerce business with the lowest pricing model rarely often wins in the long term. The reason being, an aggressive pricing model is not a sustainable business practice, especially if you price your products too low. Therefore even if your ecommerce business has plenty of customers, if your sales don’t even cover your costs, …

17/07/2017

According to the global management consultants Bain & Company, people interact with their phones on average 13 times per hour, which equals 156 times a day or a whopping 1092 times a week, therefore it’s no wonder mobile ecommerce is changing the way customers shop. With this in mind and Google promising its next algorithm will take a ‘mobile first’ approach (if your ecommerce business hasn’t done …

14/07/2017

Compared to other digital marketing channels such as PPC, re-marketing and home page takeovers, Facebook ads offer a relatively low cost way to reach your target audience. This means when it comes to getting your brand in front of your potential customers, Facebook lets you target various demographics with specific interests within a selected geographical location. For example, if your ecommerce business sells exercise products online and …