03/04/2018

A large number of UK consumers don’t expect to pay if they need to return a product they’ve purchased online. Therefore in order to avoid a customer complaint or bad online review, ecommerce businesses are now starting to foot the bill for product return shipping. If you are a small business, this is a cost that could be detrimental. In this blog, we look at  3 ways …

02/04/2018

In the competitive world of ecommerce businesses, having a brand ambassador can significantly boost your brand’s visibility and credibility. While securing high-profile brand representatives might be out of reach for many, you can achieve remarkable results by becoming your own YouTube brand ambassador. This strategy not only saves money but also allows you to authentically represent your brand and connect directly with your target audience. The Power …

01/04/2018

Spring is officially here. So whether you are a new ecommerce business looking to accelerate your sales revenue, or an established brand needing to move the dial this tax year. Small tweaks to your website can make a big difference. Therefore in this blog, we look at 4 ways to boost your ecommerce business this April. 1. Introduce cross-selling Cross-selling is a great way to boost your …

03/03/2018

According to Google, 20% of searches on the Google Chrome mobile app are now voice activated. In this blog we look at the growing trend of voice search technology and why your ecommerce business needs to be prepared. The rise of the smart speaker In 2017, sales of smart speakers more than tripled due to the increasing popularity of Google Home and Amazon Echo. By having no …

02/03/2018

It’s hard enough driving a new customer to your ecommerce site in the first place, but what do you do if the product they want is sold out. In this blog, we look at ways you can encourage a potential customer to convert when they land on a sold out product page and how you can keep them interested in your ecommerce business. Sold out does not …

01/03/2018

Spring has sprung! So now is the ideal time to take stock of your ecommerce site and clean up any untidy content. The reason being, not only will a tidy ecommerce site enable you to attract and retain new customers. It’s also a good way to improve your search rankings. Therefore in this blog, we look at our four top tips on how to spring clean your …