01/08/2020

It’s always important to keep a check on how your social media channels are doing every now and then, especially if you are hoping to make e-commerce sales. An audit may sound like a long and boring inspection, but at its basic level, it’s simply reviewing your social media e-commerce efforts in a structured way. Think of it as spring cleaning for your social media. What is …

03/07/2020

These days, it’s not enough to wait for people to visit your website through traditional means such as a search engine. To step up your game, you need to take advantage of Instagram as a method of promoting and selling your products. What’s great about Instagram is that it has a dedicated explore section specifically for shopping. And since the Instagram Explore algorithm is optimised to show …

02/07/2020

Every day, more and more e-commerce businesses are born as online shopping trends continue to rise. As a result of COVID-19, many brick and mortar stores have been forced into expanding their online presence with some offering e-commerce solutions to their customers too. With competition so rife, it’s important to take steps to make sure you stand out. Follow these steps to make you have the edge …

01/07/2020

What is A/B testing? A/B testing, or split testing, is a method of comparing two versions of the same web page, email or other marketing asset, to see which performs best. In e-commerce, A/B testing can be used to determine which assets or designs lead to a better outcome. Those outcomes can be whatever your goals are, including email newsletter signups, reduced cart abandonment, conversions, upsells or …

03/06/2020

Whether you’re new to e-commerce or you need a refresher, there are plenty of resources out there to help you run your e-commerce business and learn new skills. This article covers just a few of the popular resources out there, that you may not know existed. The best thing about them is that you can learn something for free! Google Skillshop Google Skillshop is designed to train …

02/06/2020

Branding is the public face of your business. It’s what gives it an identity in all areas. To do so, it needs to be consistent, which is the main purpose of brand guidelines. Consistency ensures that wherever your brand is present, people can easily distinguish it without question. Consistent branding is also important for maintaining trust with your customers – if you never look or sound the …