03/08/2021

Struggling to increase conversions from your website? People who are new to the world of ecommerce often wonder how they can increase conversions in their online store. In layman’s terms, a conversion happens when a customer takes an action you deem to be valuable. For ecommerce, this normally occurs on your website as a purchase. However, conversions can sometimes be hard to come by and some online …

02/08/2021

To make an impact with your campaign on Instagram can seem pretty impossible. To be able to focus on the right people at the right time, delivering the right message takes time and patience. But, Instagram Ads are a powerful vehicle that helps you do precisely that. Almost 90% of Instagram users follow at least one brand, so this is a very viable project for you if …

01/08/2021

Many new businesses, and even some long-established ones, are not taking Pinterest for ecommerce seriously. This is a costly mistake. There are many benefits for a business when it uses Pinterest, predominantly brand exposure and a broader potential customer base. Pinterest is the third-largest social network used in America, and the 14th largest platform in the world, in terms of active global users. It ranks below platforms …

03/07/2021

Are you a one-man ecommerce band? Or maybe you have a small team working on your ecommerce business. But what about when you really need some extra spare hands or you need to do something you’ve no clue about? It could be time to get some help. The type of help you go to will depend on what it is you need and what you have already. …

02/07/2021

We all know that more and more people are working from home these days, for obvious reasons. Having your own ecommerce business will also allow you to work from home as well. For some, working from home (WFH) was the norm even before the outbreak of COVID-19. But as we (hopefully) edge ever closer to the end of the pandemic, it might be time to start thinking …

01/07/2021

Augmented reality (AR) is becoming more and more common in the ecommerce space. It’s particularly useful for products that ideally need to be seen in person and are normally purchased in stores. If you’re active on social media channels you’ll no doubt have come across elements of augmented reality that allow users to add filters and edit their faces with smart technology. Whilst this is all very …