03/06/2020

Whether you’re new to e-commerce or you need a refresher, there are plenty of resources out there to help you run your e-commerce business and learn new skills. This article covers just a few of the popular resources out there, that you may not know existed. The best thing about them is that you can learn something for free! Google Skillshop Google Skillshop is designed to train …

02/06/2020

Branding is the public face of your business. It’s what gives it an identity in all areas. To do so, it needs to be consistent, which is the main purpose of brand guidelines. Consistency ensures that wherever your brand is present, people can easily distinguish it without question. Consistent branding is also important for maintaining trust with your customers – if you never look or sound the …

01/06/2020

When working in e-commerce, it’s always good to keep up to date with the latest trends and news. We always feel it’s good to invest time into expanding your knowledge and to regularly look for new inspiration. We find the best place for this within the e-commerce industry is all the blogs available online. In this blog post, we cover some of our recommended e-commerce blogs for …

03/05/2020

Fear of missing out, or FOMO, is a widely used marketing tactic to develop a sense of urgency. It attempts to push people into making a purchase, where they perhaps wouldn’t have done. Many e-commerce sites use this strategy to increase sales and we’re going to cover some you can use on your own e-commerce site. User-Generated Content One of the most effective forms of marketing is …

02/05/2020

Almost every website needs a contact page, including an e-commerce website. Why? The answer is two-fold. Firstly, it’s important to allow people to contact you if they need to. An FAQs page can’t solve everything and if there’s a problem with no way to receive further help, it could prevent a sale and stop people from recommending you in the future. And let’s not forget, it may …

01/05/2020

A meta description is a summary of a web page’s content. It’s most commonly used by search engines to display a snippet of content from that page before a user clicks on it. This means that a meta description has a very important task to do, not just for e-commerce sites, but for every website in general. The words in your meta description have to convince the …