03/09/2020

Unless you’re investing in SEO or you’re happy with your current website traffic, you’re likely considering digital advertising. Otherwise, how will anyone know you exist? We’ve all heard about Google Ads and how campaigns can help people find what they’re already searching for. But, have you ever considered using Facebook Ads? Why should I invest in Facebook Ads? Facebook Ads are particularly effective at targeting people, if …

02/09/2020

It’s that time of year where we talk about Black Friday again. There’s not long left until this American event makes its way across the pond for another year. And let’s not forget Cyber Monday! In this blog post, we talk about ways to prepare for a Black Friday promotion. What’s Black Friday again? Everyone in the e-commerce world knows about Black Friday but just in case …

01/09/2020

It’s a great feat to set up an e-commerce business, but an even greater feat to run it successfully. Have you ever wondered what the recipe to e-commerce success looks like? The truth is, there’s no one size fits all solution to a successful e-commerce business, but there are certainly traits among all the successful businesses out there. Let’s take a look… Perfect Product Pages Normally the …

03/08/2020

A successful e-commerce business works with a lot of customers. Over the course of running your e-commerce business, there is a likelihood of encountering difficult customers. It can sometimes be a challenge to deal with customers that won’t back down or demonstrate a lot of anger. In this article, we’ll cover how to deal with customers like this. Difficult customers can arise from issues with your product …

02/08/2020

Average Order Value (AOV) is a vital metric to understand in e-commerce. AOV is the average amount of money each customer spends when purchasing from your website. In this article, we take a look at 5 ways in which you can increase your average order value. Why you should increase your average order value (AOV) The obvious benefit is that an increase in AOV equates to an …

01/08/2020

It’s always important to keep a check on how your social media channels are doing every now and then, especially if you are hoping to make e-commerce sales. An audit may sound like a long and boring inspection, but at its basic level, it’s simply reviewing your social media e-commerce efforts in a structured way. Think of it as spring cleaning for your social media. What is …