02/07/2021

We all know that more and more people are working from home these days, for obvious reasons. Having your own ecommerce business will also allow you to work from home as well. For some, working from home (WFH) was the norm even before the outbreak of COVID-19. But as we (hopefully) edge ever closer to the end of the pandemic, it might be time to start thinking …

01/07/2021

Augmented reality (AR) is becoming more and more common in the ecommerce space. It’s particularly useful for products that ideally need to be seen in person and are normally purchased in stores. If you’re active on social media channels you’ll no doubt have come across elements of augmented reality that allow users to add filters and edit their faces with smart technology. Whilst this is all very …

03/06/2021

In the world of ecommerce, it’s a well-known fact that it’s cheaper to retain customers than it is to acquire new ones. A customer who has already bought from you before has overcome their purchasing barriers and will likely not need to do this again. Provided their experience was a good one, you’ve already convinced them that your ecommerce store is a great place to shop and …

02/06/2021

Buyer personas are a marketing tool that allow businesses to get a better understanding of who their customers are. Once developed, it means that businesses can better market their products as they understand their needs, pain points, barriers and goals. Creating a persona allows employees of the business to better visualise who they’re selling to and helps them to build a bond. If employees can see customers …

01/06/2021

Are you starting up a new ecommerce business this year? Perhaps it’s something you’re interested in but you’re still doing your research. If it’s your first time working with your own ecommerce business, this article will help you avoid some common mistakes that people tend to make. Don’t get caught out! 1. Let’s reinvent the wheel When people first start out, they do their research and discover …

03/05/2021

If you run an ecommerce site, taking every opportunity to get your products out in front of prospective buyers is critical. Your marketing activities to help achieve this might include building a following on social media, producing content for your website or using platforms such as Facebook Ads to reach certain demographics. But what about remarketing? Many ecommerce entrepreneurs ignore this approach even though it’s proven to …