02/05/2021

Email marketing remains an effective marketing tool and delivers a strong ROI for all types of business, including ecommerce. One of the big challenges businesses face, however, is how to build a meaningful list that can then be used for a range of marketing activity. Why is email marketing so important for ecommerce? Any way that you can directly reach your customers and market to them personally …

01/05/2021

Setting up an ecommerce business is an attractive proposition for many. Hundreds, if not thousands of new stores come online every week. It’s not only relatively easy and cheap nowadays to create an online store but there are also plenty of tools out there to help you reach your customers. Assuming that you’ve picked the right ecommerce niche and have built an attractive website that looks good …

03/04/2021

If your business has been keeping up to date with the social media world, you’ll have no doubt come across TikTok, a relatively new social media platform that is focused on video content only. If you’re unfamiliar with TikTok, it’s much like Instagram’s stories feature (and more recently, their new Reels feature). With the social platform being so heavily video-based, it can sometimes be a challenge for …

02/04/2021

Word of mouth marketing is one of the most effective ways to market your ecommerce business. The previous or existing customer wields a lot of power when it comes to influencing others. Nothing promotes it better than a recommendation from someone your customer already trusts. But how do you promote this level of advocacy from your customers? It’s one thing to make a sale but it’s another …

01/04/2021

If you’ve got a small e-commerce business and you’re looking to grow, one of the best things you can do is be more personable. A pleasing appearance can enhance the perception of your brand, making it more relatable and attractive to customers. This can be hard to do over the internet, as unlike a brick and mortar store, you don’t interact with your customers personally. Letting customers …

03/03/2021

Chat bots are an automated program designed to simulate a conversation with your customers and potential buyers. Today, they’re able to offer a wide range of solutions to customers including: Answering frequently asked questions Providing product information and recommendations Checking stock Assisting with purchases and updating order status Narrowing down queries before a human joins the conversation Processing returns and exchanges Collecting customer data and feedback   …