03/08/2020

A successful e-commerce business works with a lot of customers. Over the course of running your e-commerce business, there is a likelihood of encountering difficult customers. It can sometimes be a challenge to deal with customers that won’t back down or demonstrate a lot of anger. In this article, we’ll cover how to deal with customers like this. Difficult customers can arise from issues with your product …

02/08/2020

Average Order Value (AOV) is a vital metric to understand in e-commerce. AOV is the average amount of money each customer spends when purchasing from your website. In this article, we take a look at 5 ways in which you can increase your average order value. Why you should increase your average order value (AOV) The obvious benefit is that an increase in AOV equates to an …

01/08/2020

It’s always important to keep a check on how your social media channels are doing every now and then, especially if you are hoping to make e-commerce sales. An audit may sound like a long and boring inspection, but at its basic level, it’s simply reviewing your social media e-commerce efforts in a structured way. Think of it as spring cleaning for your social media. What is …

03/07/2020

These days, it’s not enough to wait for people to visit your website through traditional means such as a search engine. To step up your game, you need to take advantage of Instagram as a method of promoting and selling your products. What’s great about Instagram is that it has a dedicated explore section specifically for shopping. And since the Instagram Explore algorithm is optimised to show …

02/07/2020

Every day, more and more e-commerce businesses are born as online shopping trends continue to rise. As a result of COVID-19, many brick and mortar stores have been forced into expanding their online presence with some offering e-commerce solutions to their customers too. With competition so rife, it’s important to take steps to make sure you stand out. Follow these steps to make you have the edge …

01/07/2020

What is A/B testing? A/B testing, or split testing, is a method of comparing two versions of the same web page, email or other marketing asset, to see which performs best. In e-commerce, A/B testing can be used to determine which assets or designs lead to a better outcome. Those outcomes can be whatever your goals are, including email newsletter signups, reduced cart abandonment, conversions, upsells or …