03/12/2020

2020 has been a turbulent year for most people all over the world. With people confined to their homes and certain businesses required to close, brick and mortar stores without an online presence have struggled to survive. It’s due to the pandemic that businesses have had to evolve a lot quicker than they would have naturally, catapulting them into the online world. Due to its relatively safer …

02/12/2020

Social Media has become a pillar of digital marketing in recent years and ecommerce businesses that don’t leverage its capabilities are seriously missing out. However, it can be difficult to achieve success just by setting up some social accounts and posting once a week. If you’re just starting out, we’ve got some strategies to increase awareness of your brand and get those sales coming in. Define your …

01/12/2020

Are you looking to increase profits without a significant price hike for your customers? Cutting costs is the way to do it. In this blog post, we’ve got a few tips that will help you reduce costs for your ecommerce business. Reduce product returns Firstly, let’s think about reducing product returns. Product returns mean refunding money and paying for shipping twice. So not only do you miss …

03/11/2020

Have your ecommerce conversion rates taken a dive recently? Or perhaps you’re struggling to get things off the ground? We’re here to help! Look at implementing some or all of these ideas into your business and you should see ecommerce conversions start to increase. Personalised recommendations Personalisation is a great way to speak to your customer directly. With product suggestions based on what they’ve already been viewing …

02/11/2020

Twitter isn’t always the first social media platform people think of when it comes to ecommerce. For starters, it doesn’t have all of the ecommerce integrations that Facebook, Instagram and Pinterest have to help people make quicker purchases. But that’s because Twitter isn’t designed for that. And that’s OK. But just because you can’t make a direct sale through Twitter, it doesn’t mean you shouldn’t use it. …

01/11/2020

If there’s ever a time when you need your e-commerce business to function smoothly, it’s during big seasonal events such as Christmas. The festive season is the perfect opportunity for certain businesses to increase sales and revenue. However, not everyone gets it right. Here are 8 common mistakes e-commerce businesses can make over the Christmas period. Make sure you don’t make the same mistakes! 1. Failing to …