Will a Chat Bot Improve Your Customer Experience?
Chat bots are an automated program designed to simulate a conversation with your customers and potential buyers. Today, they’re able to offer a wide range of solutions to customers including:
- Answering frequently asked questions
- Providing product information and recommendations
- Checking stock
- Assisting with purchases and updating order status
- Narrowing down queries before a human joins the conversation
- Processing returns and exchanges
- Collecting customer data and feedback
Benefits of a Chat Bot
When used correctly, chat bots can really improve your business. Not only does it improve your customer experience but it benefits your internal teams as well. Here’s our list of reasons why a chat bot will improve your customer experience:
1. Reduced Wait Times
A chat bot is able to load and engage almost instantly. Usually, they begin to address a customer’s concern much more quickly than a live agent, as it is a scripted programme. It also beats picking up the phone and waiting on hold just to find out a basic piece of information, particularly at busy times.
2. 24/7 Customer Service
Chat bots don’t require sleep, which means they can operate around the clock, any day of the year. This means that customers can receive solutions to their problems as soon as they occur. If you’re effective at resolving issues quickly and efficiently with the chat bot, this can really boost your brand’s reputation.
Because of this always-on capability with chat bots, they can be a very cost-efficient investment, depending on how advanced the chat bot is. As your business grows, your chat bot may allow you to save money as you won’t necessarily need to hire extra customer service agents.
4. Personalised Interaction
Chat bots are able to use the data you have on a customer and reference them in conversation. This includes things such as name, phone number, previous orders and even past interaction data. This provides a more personalised experience for the customer, allowing them to feel more at ease with the chat bot.
5. Gather Customer Insights
With a chat bot, you can put your customer queries into a format that is easy to analyse. You’ll be able to sort this data on your customers to find out the most common queries or problems and then address them. By doing this, you’ll reduce the number of negative interactions and resolve issues with ease, improving your brand image.
Chat bots allow you to engage with people all around the world. If you offer multiple languages on your website, then you’ve likely got the capability to offer the same languages within your chat bot. Remember, they can be programmed to say whatever you’d like them to. You could even ask them to respond in Klingon if you really wanted!
Although chat bots can sometimes lack personality, it’s still about connecting with your customers and being accessible to them when they need something. Setting up other languages, if applicable to you, helps you achieve this.
7. Relieves pressure on your team
Finally, a chat bot will also relieve the pressure on your existing team. A chat bot can answer basic queries and fulfil basic commands, which allows the live chat agents to focus on those more complex queries. With a chat bot available, you may also receive fewer phone calls, easing the frustration of the customers that prefer to call or have a complex issue.