03/04/2021

If your business has been keeping up to date with the social media world, you’ll have no doubt come across TikTok, a relatively new social media platform that is focused on video content only. If you’re unfamiliar with TikTok, it’s much like Instagram’s stories feature (and more recently, their new Reels feature). With the social platform being so heavily video-based, it can sometimes be a challenge for …

02/04/2021

Word of mouth marketing is one of the most effective ways to market your ecommerce business. The previous or existing customer wields a lot of power when it comes to influencing others. Nothing promotes it better than a recommendation from someone your customer already trusts. But how do you promote this level of advocacy from your customers? It’s one thing to make a sale but it’s another …

01/04/2021

If you’ve got a small e-commerce business and you’re looking to grow, one of the best things you can do is be more personable. A pleasing appearance can enhance the perception of your brand, making it more relatable and attractive to customers. This can be hard to do over the internet, as unlike a brick and mortar store, you don’t interact with your customers personally. Letting customers …

03/03/2021

Chat bots are an automated program designed to simulate a conversation with your customers and potential buyers. Today, they’re able to offer a wide range of solutions to customers including: Answering frequently asked questions Providing product information and recommendations Checking stock Assisting with purchases and updating order status Narrowing down queries before a human joins the conversation Processing returns and exchanges Collecting customer data and feedback   …

02/03/2021

A great way to grow your reach when marketing your ecommerce store is through collaboration on social media. Social media influencers have been able to make a living through partnerships with brands and this doesn’t seem to be stopping anytime soon. We’re going to tell you what you need to know about social media influencers and how you can approach them to incorporate them into your strategy. …

01/03/2021

When setting up an ecommerce store or introducing a new product range, you may need to partner with a new supplier, especially if you don’t manufacture the products yourself or you acquire parts from multiple suppliers before combining them together into a unique product. Before you go ahead and choose a supplier, there are several things you want to check or ask. What can the supplier do …