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How to create post-sale emails that will turn new customers into lifelong fans

04/12/2018 | Share:

Order confirmation emails have a much higher open rate than regular marketing emails. This is because firstly, the individual has already shown they are a fan of your products and secondly, it’s highly relevant and full of important information the customer needs to know.

With an email that is more than likely to be opened and read, it seems obvious that you would want to take advantage of it.

In this blog, we take a look at 3 things you can do to optimise your post-sale emails and create lifelong fans.


Marketing more products to someone who has just made a purchase may seem pushy, but if you do it right, you can easily increase your order value.

Use the post-sale email to showcase products that will go with what the customer has just bought. If they’ve bought a laptop, sell them a laptop case. If they’ve bought a ski jacket, sell them the matching pants.

You could offer them a discount on their next purchase or offer to add it to the same delivery if they buy within a certain number of hours.

Refer a friend

Tried and tested, asking your customers to refer a friend and offering them a discount incentive in return is a great way to not only drive the customer back to your site to use their new voucher, but you will also be using word of mouth marketing and attracting new customers without having to lift a finger.

Offer more

One of the best things you can do in your post-sale emails is to offer fantastic customer service. As well as the usual delivery information and their purchase list, go one step further and offer your customer more. If a customer has a good experience with your brand they will be more likely to come back or tell a friend.

For example, if you sell digital cameras you can offer a “how to” guide or video in the email to show your customer how to use their new camera. If a customer buys a white fluffy cushion, you could give them a care and cleaning guide. Or if you sell clothing, you could suggest items they could wear their new shirt with or examples of outfits other customers have put together with that shirt, (again this could be an opportunity to upsell).

Think outside the box. What would you like to be given if you had just purchased that item? In doing this you may not only reassure the buyer that they have made the right purchase, but you may also reduce the chance of a refund.

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