02/06/2019

In this blog post, we’re going back to the basics. Maybe you’re thinking about starting an e-commerce business or evolving your brick and mortar store into online shop. Here is our mini-guide to a few of the must-have features in your e-commerce website design.  Shopping cart First and foremost, in order for customers to be able to purchase your products or services online, you need to have …

01/06/2019

Staying ahead of the game is one of the ways to make sure your E-commerce website offers the best customer experience possible and that your website is the one that everyone’s talking about. In this blog post, we reveal some of the most popular and useful trends of 2019, that will improve your customer’s shopping experience. Personalisation As technology advances it becomes easier and easier to tailor …

03/05/2019

Your business is doing well in your home country and you’ve now decided it could be time to expand your business into other countries. Widening your reach often means narrowing your strategies to provide a localised user experience. We look at some user-focussed ideas to consider when thinking about venturing into international e-commerce. Local research and demand First thing’s first. Do some research to see whether any …

02/05/2019

Nowadays, traditional word of mouth is not the only way to find out about a first-hand experience with your business. With the internet, word of mouth is accelerated through the use of online web reviews and social media, which can strongly influence customer decisions. We explore a few ways in which online reviews can affect your business and what you can do about it. Evidence Just having …

01/05/2019

Whether you sell on your own e-commerce platform or on another such as Amazon, eBay, Etsy etc. one of the things you need to consider is whether you offer free shipping to your customers and under what circumstances. Free shipping can be a great incentive for customers to proceed with a purchase and even return as a customer but depending on your business goals it can be …

03/02/2019

With the long months following Christmas being cold and dark, we’ll take a look at whether this weather is affecting retail sales. It is common knowledge that weather plays a big part in retail sales, but how? Seasonal, monthly and even daily fluctuations in weather not only shape what products are sold but now also the channel in which the sales are made. For high street retailers, …