03/02/2020

In order to try and increase sales, many businesses like to focus on making their front pages look attractive or on tweaking their product descriptions to perfection until sales rise. Despite trying time and time again to optimise for conversions, they find it’s just not working. They may even be losing customers. One thing they often forget about is creating a decent checkout process. Failing to put …

01/02/2020

There are a large number of factors that affect whether a customer buys from your e-commerce store or not. One of these factors is the perceived authenticity and transparency of your website and, therefore, your business. Authenticity and transparency build trust. And trust is an important part of securing a sale. As an e-commerce business, this is particularly important, as the buying and selling take place with …

03/01/2020

So close, yet so far: abandoned shopping carts are bound to happen and they can happen to any business. Customers can be so close to making a purchase and then leave – it’s devastating and you’ll wonder why this happens. Sometimes it’s beyond your control – maybe there was something more important that needed their attention. In other cases, it can be things such as not offering …

02/01/2020

FAQs stands for Frequently Asked Questions and the purpose is simple – they’re intended to quickly answer common questions from existing or potential customers about your product or services, saving you and your customer time and effort. FAQ pages are important parts of any business website, especially for e-commerce sites. Imagine if everyone who wanted to make an order called or emailed you to ask about what …

01/01/2020

Video has consistently proven to be more effective than images for just about everything. It’s easier and quicker to communicate your message and they’re more engaging for visitors. More importantly, video contributes positively to conversion rates, with 80% more conversions on a given landing page and a 20% increase for homepages. So now that we’ve established that video is completely worth investing in for your online store, …

03/12/2019

The Next Shopping Revolution E-Commerce is constantly developing and it’s important to stay up to date with the latest trends in order to still benefit. When E-commerce began to take off in the late 90s, with events such as the launch of Amazon and eBay, it was the beginnings of a revolution in the way we shop. Brick and mortar stores were no longer the only shopping …