11/11/2016

A good customer loyalty program can really make or break your brand. Consumers who have had negative experiences with loyalty schemes will tend to avoid the entire brand in the future, so creating a program consumers love will not only benefit your brand, but build a loyal customer base. Follow these simple tips to help get you started. Simplicity is Key It may seem like an obvious …

02/11/2016

They’ve visited your site, popped some things in their basket – but then without so much as a goodbye, they’ve gone without making their purchase. Follow these tips to help reduce basket abandonment and improve your conversions. Perfect Timing Make sure that you do testing to find out when basket reminder emails trigger the best ROI. This will vary from business to business, but you need to …

17/10/2016

Everyone has had an issue with e-commerce at least once in their lifetime. Some are major, some are just a little annoying – it’s the way of the modern world. But how can you make your online store fault free and fabulous? Jot down this quartet of common problems and solutions. Problem #1: It’s too complicated Users want a nice, gentle shopping experience close to what they …

03/10/2016

E-Commerce is an insanely competitive market, but by adopting the following marketing tips for your site, you’re bound to boost sales. Loyalty Scheme Buyers love loyalty schemes, as long as they are getting something substantial in return. By implementing a loyalty scheme, you are making your customers feel appreciated, and offering a reward as an incentive can help to persuade them to spend a little bit of …

16/09/2016

With the growth of online shopping there has never been a better time to open up shop online. If you fancy yourself as a digital shop owner, then follow these handy hints to get you up and running in no time. Choose a Product to Sell The first thing you need to think about is what it is you’re going to sell – this can also be …

01/09/2016

When choosing an E-Commerce platform for your business, there is no hard-and-fast rule that you can apply to help you make your decision. There are hundreds of platforms out there, each with their own features that may or may not meet your criteria or goals. Before choosing your platform, be sure to look into all the key categories for each platform option – pricing, features, customer support, …