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7 Ways You Can Use Video in E-commerce

video camera

Video has consistently proven to be more effective than images for just about everything. It’s easier and quicker to communicate your message and they’re more engaging for visitors. More importantly, video contributes positively to conversion rates, with 80% more conversions on a given landing page and a 20% increase for homepages. So now that we’ve […]

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Social Commerce – An E-commerce Trend for 2020

social commerce

The Next Shopping Revolution E-Commerce is constantly developing and it’s important to stay up to date with the latest trends in order to still benefit. When E-commerce began to take off in the late 90s, with events such as the launch of Amazon and eBay, it was the beginnings of a revolution in the way […]

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Advantages of E-Commerce Fulfilment over Drop Shipping

e-commerce fulfilment

What’s the difference between Fulfilment and Drop Shipping? As an e-commerce business, you may have a fulfilment model or a drop shipping model. E-commerce fulfilment involves having products pre-stocked and ready to be shipped out upon placement of an order. It will be picked and packed, then shipped from a warehouse. A drop shipping e-commerce […]

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Key UX Principles to Help Your Product Pages

ux design

UX is important User experience, or UX, can be a crucial necessity when it comes to e-commerce. It’s important that you make your store simple and easy to use for its visitors. Let’s imagine this as if we were shopping at two supermarkets that sell identical products at identical prices. One supermarket is set out […]

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7 Email Marketing Mistakes to Avoid

avoid email mistakes

Marketing emails are a great way to spread awareness of your brand because they appear right in your recipient’s inbox and push notifications. It’s getting your prospects to open their emails and then click through to your landing page, that is the struggle. To help with that struggle for engagement, here are some common email […]

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