20/06/2017

If you are looking for a low cost, high impact way to reach your target audience, why not consider working with an online influencer. Blogger outreach is now considered an integral part of a big brands digital marketing strategy, as a result businesses will now partner with an online influencer in order to increase their brand visibility, social media audience and sales. What is an online influencer? …

19/06/2017

In this blog we take look at how your natural sleep pattern can affect your ecommerce business, and how by simply recognising whether you are a morning or night time person will enable you to handle complex tasks at the best time of day for you. Work smarter not harder by harnessing your inner early bird or night owl Your sleep pattern can really have a bearing …

16/06/2017

Even when it comes to selling online, ’people still buy people’. So to give you an edge over your competitors, we look at 5 ways to create rapport and drive conversion. 1. Don’t Use Soulless Product Pages on Your Website Product pages should be clear, concise and informative. As a result, a large block of text will make it difficult for a customer to wade through and …

22/05/2017

Successful communication with your customers is key when running an e-commerce business and engaging with your audience. However it’s not all about what you say, its how you say it. Tone of voice allows you to use language to form a distinct and recognisable personality to really tell your audience what you’re all about. A Consistent Tone of Voice Helps Develop Trust How do you want your …

19/05/2017

To be a good sales person, you need to know what you are selling like the back of your hand. In the ‘physical’ world a good sales person is confident and passionate about the product they are selling, they can answer any question a potential customer may have to persuade them to make the purchase. In the world of ecommerce, product knowledge is equally important. As a …

16/05/2017

It’s no secret mobile ecommerce is a big deal, more people than ever are using their smartphones to browse the internet for online shopping. However there is still a high percentage of mobile ecommerce sites that are failing to provide users with a pleasant, convenient shopping experience. So in this article we take a look at some of the key areas you need to focus on. A …