03/05/2019

Your business is doing well in your home country and you’ve now decided it could be time to expand your business into other countries. Widening your reach often means narrowing your strategies to provide a localised user experience. We look at some user-focussed ideas to consider when thinking about venturing into international e-commerce. Local research and demand First thing’s first. Do some research to see whether any …

02/05/2019

Nowadays, traditional word of mouth is not the only way to find out about a first-hand experience with your business. With the internet, word of mouth is accelerated through the use of online web reviews and social media, which can strongly influence customer decisions. We explore a few ways in which online reviews can affect your business and what you can do about it. Evidence Just having …

01/05/2019

Whether you sell on your own e-commerce platform or on another such as Amazon, eBay, Etsy etc. one of the things you need to consider is whether you offer free shipping to your customers and under what circumstances. Free shipping can be a great incentive for customers to proceed with a purchase and even return as a customer but depending on your business goals it can be …

03/04/2019

For many businesses, especially those just starting out, hiring a professional photographer to photograph and edit your in-house imagery simply isn’t a cost effective option. Thanks to the incredible technology available at your fingertips there’s no reason why you can’t photograph what you need for your business, at least to begin with, on your own smartphone. But this method can lead to poorly-lit, dull and non-enticing shots …

02/04/2019

If you’ve ever been in a position where you can theoretically work from anywhere you choose, more often than not you may have found that you end up spending your work time in a space that’s convenient, but not exactly productive. Did someone say bed? Well, if you need to increase your productivity but don’t know where to start, we’ve got a few ideas for places to …

01/04/2019

Taking time off from your business in the summer can sometimes seem daunting or counter-productive. Why take a break from the business if things are going so swimmingly? Or on the other hand, why leave your business for a week or two when things really need some TLC? At the end of the day, we are only human! Everyone needs to take time off to recharge their …