8 E-commerce Blog Ideas

03/06/2019 | Share:

Writing posts for your E-commerce website is a great way to provide value to your potential customers. It gives them something for free and also shows that you are the best company to do business with in the growing e-commerce industry. E-commerce blogs not only provide valuable insights and marketing tips but also serve as effective platforms for increasing customer engagement and driving sales through informative content and strategic calls-to-action. Not only that, it is very good for SEO and showing people that your website is still up to date.

Whether you’re just starting a blog or you’ve had one for a while, it can be difficult to know what to post next. In this blog post, we share our cheat sheet which covers a number of blog post ideas to help keep it fresh and interesting. A blog post about blog posts!

Company News

One of the more obvious e-commerce blog post ideas is company news. What better way to show an up-to-date website than to post your most recent news? Maybe you’ve just hit a new business milestone or you’ve started a partnership with another company? It doesn’t have to be War and Peace but your news should be substantial enough to write a minimum of 300 words. This is important for SEO and to make sure your news is worth reading. Including customer testimonials can also highlight the impact of your company’s achievements.

Ecommerce Industry News

What if you haven’t got 300 words worth of company news right now? This is where industry news comes in. This blog topic proves you know your stuff and that you’re passionate about your industry by sharing news from your area of expertise. Go one step further than just sharing and add your angle or critique to the recent events. Disagreeing with something usually generates more interest!

What’s New with You?

Another e-commerce blog idea is to promote your new products. This benefit is twofold as you also have an opportunity to write a lot of copy about the new product or range without over-using the hard sell language. It could also be about new offers or loyalty rewards that you have on the site to make sure people know about them as part of your broader marketing strategies!

Behind-the-Scenes Content

Ever wondered what goes on behind the scenes of your favourite e-commerce brands? Sharing behind-the-scenes content provides a unique perspective on your company’s operations, showcasing the people and processes that make your business run smoothly. This type of content humanises your brand, making it more relatable and trustworthy to your customers.

Consider sharing stories about your company’s history, spotlighting dedicated employees, or detailing the journey of product development. These insights not only highlight your company values and mission but also demonstrate your commitment to quality and customer satisfaction. By opening the curtains and letting your customers see the inner workings of your business, you create a sense of community and connection that can foster loyalty and trust.

Seasonal and Timely Content

Keeping your e-commerce blog fresh and relevant can be as simple as tying your content to specific events, holidays, or seasons. Seasonal and timely content is inherently engaging and attention-grabbing because it resonates with what’s currently on your customers’ minds.

Think about creating holiday gift guides, announcing summer sales, or rounding up back-to-school products. These types of posts not only promote specific products or collections but also drive sales and revenue by capitalising on timely trends and events. By staying top of mind with your customers through seasonal and timely content, you ensure that your e-commerce business remains relevant and engaging throughout the year.

Seasonal Posts Relating to Your Product

Do you have the best Spring fashion? Perhaps your product is an ideal Christmas gift? Let people know! Try to tie in upcoming events or seasons into your blog posts, as this creates another good opportunity to highlight your product. It also shows people you aren’t a machine with no awareness of what is going on in the world.

Holiday and Seasonal Promotions

Holiday and seasonal promotions are a cornerstone of any successful e-commerce marketing strategy. These promotions can include special discounts, free shipping, and limited-time offers that entice customers to make a purchase.

For example, you might run a Black Friday sale, offer Cyber Monday deals, or create a Christmas gift guide. These promotions are particularly effective during peak shopping seasons, driving significant sales and revenue. By planning and executing holiday and seasonal promotions, you can incentivize customers to buy and boost your business growth during critical times of the year.

Product Highlights

Showcasing specific products or collections on your e-commerce blog is a fantastic way to draw attention to what you offer. Product highlights can include detailed reviews, engaging demos, and informative tutorials that educate customers about the features and benefits of your products.

Consider creating product roundups, comparisons, or unboxing videos to give your audience a comprehensive look at what makes your products special. By highlighting your products in a compelling and engaging way, you can drive sales and revenue while providing valuable information that helps customers make informed purchasing decisions.

Pick of the Month/Staff Picks

In the same vein as writing about a product or new feature, you or your staff can post a “pick of the month” style post. This is a great way of writing about all the features and benefits of a product that isn’t new or re-branded but could do with a little ‘pick-me-up’. Highlighting such products can contribute to running a successful online store. If your staff are writing about it, they could even perform their own review of the product. This shows that your product is frequently used and trusted by your own employees.

Product-Focused Blog Posts

Product-focused blog posts are an essential component of any e-commerce content marketing strategy. These posts can take the form of in-depth product reviews, step-by-step demos, or helpful tutorials that showcase the features and benefits of your products.

Examples of product-focused blog posts include product roundups, comparisons, and unboxing videos. By creating content that highlights your products in a detailed and engaging manner, you can educate your customers and drive sales. This approach not only boosts your content marketing efforts but also enhances your search engine optimization, making it easier for potential customers to find your e-commerce site.

By incorporating these new sections into your e-commerce blog, you can provide a wealth of valuable content that engages your audience, drives sales, and enhances your overall content marketing strategy.

Tutorials

Perhaps there is no one to perform a review of your product, or you don’t think this would work well for your business. In that case, a tutorial might be another idea. Show your customers how to use their product once they’ve bought it.

If you sell make-up, do a make-up tutorial. Or if it’s electronics, show them how to use it or do an unboxing video. This shows people exactly what they can expect once they have made their purchase with you and will help to make the sale! Try searching YouTube for tutorials/unboxing videos related to your niche – you might be surprised how many there are and how useful some of them can be! Wouldn’t it be a lot better coming straight from you? Tutorials can also improve your visibility on search engines, as search engines favour websites with fresh, high-quality content.

Answer Questions and Share Customer Testimonials Related to your Business

Online store owners often find that people have the same questions, again and again. One idea for a blog post is to post your frequently asked questions (FAQs).

Whether it’s about shipping, the products themselves, payment methods or even something such as sustainable business practices, it can be really helpful to you and your customers. You could write a post for each question (if you think the answer is long enough) or you can create a single post for all questions – our main advice is that you make the FAQs easy to find and navigate.

User-Generated Content

Have you got a couple of brand ambassadors out there that have something positive to say about your products or services? Invite them to share!

Posting user-generated content on your blog is a great way to join with your audience rather than sit across the table from them. People love feedback from someone who is not sponsored and is speaking honestly from their own experience. Not only does it improve your business’ credibility but as an added benefit, you can put your top fans in the spotlight!