7 E-commerce Blogs You Need to Read
When working in e-commerce, it’s always good to keep up to date with the latest trends and news. We always feel it’s good to invest time into expanding your knowledge and to regularly look for new inspiration. We find the best place for this within the e-commerce industry is all the blogs available online.
In this blog post, we cover some of our recommended e-commerce blogs for staying up to date, learning new things and finding inspiration for your business.
Volusion is an e-commerce platform that allows people without much technical knowledge to create their own e-commerce store. Every one of their customers will have an e-commerce website with them, so their blog is an ideal location for content on running an e-commerce business. People aren’t going to renew with them if their business fails, right?
Their content includes articles designed to inspire or educate you for your own website. They post success stories and case studies, e-commerce news and statistics, tutorials and ideas. They’re based in the United States and some of their content is specific to that country, but you can usually apply this to the UK market or find another article closeby.
Boostrapping E-commerce is a blog intended for people who are using e-commerce as a secondary income or who are investing a lot of personal money and time into the business. It’s for people who are managing the business by themselves or with a partner, but don’t necessarily have access to a large team of people, whether hired or part of the business.
As a result, the blog covers a wide range of topics that can be easily actioned by start-up businesses. It covers topics such as email marketing, content, design and branding, along with hacks and beginner’s guides.
As the name suggests, Ecommerce Times is a website dedicated to e-commerce news and trends. It’s technically not a blog, but it provides great content all the same. It’s suitable for anyone within the industry and is a great way to keep up to date with e-commerce all over the world.
They cover a vast range of topics including analytics, marketing, IT, social media, piracy, security and more. The content is mainly reporting on events within the industry and elements that affect the industry, for example, social media updates or new apps. Whilst not as abundant as other blogs, there are tutorials and guides that you can learn from as well.
Sleeknote is a company that offers a variety of products aimed at increasing leads. They provide a user-friendly approach to creating pop-ups and lightboxes on the site. This includes anything from email signups to exit-intent offers and pop-up size charts. As such, their content is tailored around this.
Their blog is suitable for anyone looking to gain email addresses, avoid cart abandonment and increase average order values. They provide some great actionable blog posts along with some great examples from their clients. Even if you don’t buy their product, you’ll be able to find content that you find useful or interesting.
If you’re in the e-commerce business, it’s highly likely that you have heard of Shopify. Like Volusion, they’re an e-commerce platform that you can build your store with. As such, their content is focused on helping their customers better understand e-commerce and helping them succeed at it.
Certain parts of their content are only applicable if you have Shopify installed or are looking to read case studies and testimonials. However, there is a sizable chunk of content on there that is useful or insightful and can be applied to your business, regardless of whether you have Shopify or not.
The Storegrowers blog is primarily aimed at Google Search and Google Ads for e-commerce businesses. The website offers paid courses in Google Ads but also has a great amount of content within the blog that you can use. Topics covered include Google Ads Strategy, Google Shopping, Keywords and more.
The content is not posted on a regular basis. It can sometimes be a week or a month between posts, but they are ideal for those who are investing money into Google Ads and trying to get their heads around it.
HubSpot sells a CRM software and as such, their blogs lean towards topics such as marketing, sales and customer retention. They have plenty of tutorial content and even have free courses elsewhere on the site for you to learn.
The content is usually written with the assumption that the business is not a one-man band and has an employee structure. If this is the case for you, you’ll also find their blog posts on team building, leadership and trends applicable to your company.
Bonus: Ogden Fulfilment Blog
We regularly share blogs such as these on our social channels, so keep a lookout! We also create original content several times a month aimed at helping e-commerce businesses such as yours.