03/10/2019

What is Pinterest? For those not yet in the know, Pinterest is a visual social network. It is designed as an inspiration source that allows people to share visually and save images to their account for future reference. These images are called Pins. A great example of a Pin would be a recipe, with the image of the dish, a description of the dish or the recipe …

02/10/2019

You’re in the process of creating an e-commerce website, an online storefront for your new products. You’re following all the steps required to create a site with a great web design and user experience and all is going well. But at some point in this process, you need to pick a domain name for this site. What do you want people to click on or type to …

01/10/2019

Christmas time and the lead up to Christmas is one of the biggest spending periods of the year and for online retailers, this usually means an opportunity to increase sales and revenue. However, in order to make this happen and keep up with the competition and demand, you’re going to need to do some preparations now. Here are just a few recommendations from Ogden on how to …

03/09/2019

Email marketing is an effective way to draw attention to your e-commerce store for people who have joined your mailing list. By sending an email, you can inform them about product launches, offers or company news to keep them coming back to your site and making purchases. One popular method to incorporate into your email marketing strategy, that is proven to work, is personalisation. Using the data …

02/09/2019

As one of the world’s most popular social media platforms, Instagram boasts a user base of over 1 billion active accounts each month. In fact, over 80% of Instagram users follow at least one brand, making it a critical tool for ecommerce businesses looking to reach new audiences, drive engagement, and increase sales. However, to leverage Instagram effectively for business, switching from a personal Instagram account to …

01/09/2019

As an e-commerce business, you’ve got the advantage over brick and mortar stores by being able to take a more data-driven approach to business. E-commerce stores can access metrics that help you measure your performance in a variety of ways – so make sure you’re getting the most out of what e-commerce offers! In this blog post, we cover the crucial e-commerce metrics you need to track, …