03/05/2020

Fear of missing out, or FOMO, is a widely used marketing tactic to develop a sense of urgency. It attempts to push people into making a purchase, where they perhaps wouldn’t have done. Many e-commerce sites use this strategy to increase sales and we’re going to cover some you can use on your own e-commerce site. User-Generated Content One of the most effective forms of marketing is …

02/05/2020

Almost every website needs a contact page, including an e-commerce website. Why? The answer is two-fold. Firstly, it’s important to allow people to contact you if they need to. An FAQs page can’t solve everything and if there’s a problem with no way to receive further help, it could prevent a sale and stop people from recommending you in the future. And let’s not forget, it may …

01/05/2020

A meta description is a summary of a web page’s content. It’s most commonly used by search engines to display a snippet of content from that page before a user clicks on it. This means that a meta description has a very important task to do, not just for e-commerce sites, but for every website in general. The words in your meta description have to convince the …

03/04/2020

E-commerce has been around for a long time and many of the mundane, everyday products are sold by e-commerce stores that already exist. If you’re looking to get started in the e-commerce industry, you need to have your own niche (or at least your own angle!). Unfortunately, the chances of you becoming the next Jeff Bezos are very slim, so to start with, it’s important to have …

02/04/2020

Depending on the nature of your business, working in the e-commerce industry sometimes allows you to work from anywhere in the world. And when times are tough, we can always look to plan our future business structure for when the international markets and travel opens up again. When it does, all you’ll really need is a laptop, an internet connection and a destination! In this blog post, …

01/04/2020

You may have heard of Search Engine Optimisation and how important it is to websites. It’s crucial for businesses that rely on site traffic via search engines. A site that is optimised properly is more likely to appear on the first page of results for the keywords that are targeted. Depending on your niche, e-commerce SEO may require a bit of investment from you. However, there are …