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How to Create Buyer Personas

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Buyer personas are a marketing tool that allow businesses to get a better understanding of who their customers are. Once developed, it means that businesses can better market their products as they understand their needs, pain points, barriers and goals. Creating a persona allows employees of the business to better visualise who they’re selling to […]

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7 Mistakes That New Ecommerce Sites Make

7 mistakes that new ecommerce sites make

Are you starting up a new ecommerce business this year? Perhaps it’s something you’re interested in but you’re still doing your research. If it’s your first time working with your own ecommerce business, this article will help you avoid some common mistakes that people tend to make. Don’t get caught out! 1. Let’s reinvent the […]

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Our Guide to Ecommerce Remarketing

Guide - Ecommerce Remarketing

If you run an ecommerce site, taking every opportunity to get your products out in front of prospective buyers is critical. Your marketing activities to help achieve this might include building a following on social media, producing content for your website or using platforms such as Facebook Ads to reach certain demographics. But what about […]

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How to Build an Email List That Grows Your Business

Build Email List Grow Business

Email marketing remains an effective marketing tool and delivers a strong ROI for all types of business, including ecommerce. One of the big challenges businesses face, however, is how to build a meaningful list that can then be used for a range of marketing activity. Why is email marketing so important for ecommerce? Any way […]

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How To Attract Customers to Your Ecommerce Business

Attract Customers - Ecommerce

Setting up an ecommerce business is an attractive proposition for many. Hundreds, if not thousands of new stores come online every week. It’s not only relatively easy and cheap nowadays to create an online store but there are also plenty of tools out there to help you reach your customers. Assuming that you’ve picked the […]

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