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Our blog is here to keep you up-to-date on all things Ogden Fulfilment, including the history of our company and any upcoming offers or events.

How to create your own brand guidelines

guidelines

Branding is the public face of your business. It’s what gives it an identity in all areas. To do so, it needs to be consistent, which is the main purpose of brand guidelines. Consistency ensures that wherever your brand is present, people can easily distinguish it without question. Consistent branding is also important for maintaining […]

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7 E-commerce Blogs You Need to Read

reading an ecommerce blog

When working in e-commerce, it’s always good to keep up to date with the latest trends and news. We always feel it’s good to invest time into expanding your knowledge and to regularly look for new inspiration. We find the best place for this within the e-commerce industry is all the blogs available online. In […]

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FOMO Marketing: 7 Tactics to Increase Sales

sand timer running out

Fear of missing out, or FOMO, is a widely used marketing tactic to develop a sense of urgency. It attempts to push people into making a purchase, where they perhaps wouldn’t have done. Many e-commerce sites use this strategy to increase sales and we’re going to cover some you can use on your own e-commerce […]

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A Guide to the Perfect Contact Page

person on the phone

Almost every website needs a contact page, including an e-commerce website. Why? The answer is two-fold. Firstly, it’s important to allow people to contact you if they need to. An FAQs page can’t solve everything and if there’s a problem with no way to receive further help, it could prevent a sale and stop people […]

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How to Write Effective Meta Descriptions

writing a meta description

A meta description is a summary of a web page’s content. It’s most commonly used by search engines to display a snippet of content from that page before a user clicks on it. This means that a meta description has a very important task to do, not just for e-commerce sites, but for every website […]

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