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5 Ways to Increase Average Order Value

ways to increase average order value

Average Order Value (AOV) is a vital metric to understand in e-commerce. AOV is the average amount of money each customer spends when purchasing from your website. In this article, we take a look at 5 ways in which you can increase your average order value. Why you should increase your average order value (AOV) […]

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Our Guide to Conducting a Social Media Audit

our guide to conducting a social media audit

It’s always important to keep a check on how your social media channels are doing every now and then, especially if you are hoping to make e-commerce sales. An audit may sound like a long and boring inspection, but at its basic level, it’s simply reviewing your social media e-commerce efforts in a structured way. […]

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5 Tips for Selling Products on Instagram

selling on instagram

These days, it’s not enough to wait for people to visit your website through traditional means such as a search engine. To step up your game, you need to take advantage of Instagram as a method of promoting and selling your products. What’s great about Instagram is that it has a dedicated explore section specifically […]

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How to Stand Out from the Competition

stand out from competition

Every day, more and more e-commerce businesses are born as online shopping trends continue to rise. As a result of COVID-19, many brick and mortar stores have been forced into expanding their online presence with some offering e-commerce solutions to their customers too. With competition so rife, it’s important to take steps to make sure […]

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Why you need to consider A/B testing


What is A/B testing? A/B testing, or split testing, is a method of comparing two versions of the same web page, email or other marketing asset, to see which performs best. In e-commerce, A/B testing can be used to determine which assets or designs lead to a better outcome. Those outcomes can be whatever your […]

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